Programmatic Campaign Manager

at

dentsu

Los Angeles, CA
Full Time
9mo ago

Company Description

MuteSix is the #1 performance marketing agency specializing in customer acquisition on Facebook, Google Adwords, Programmatic, Email Marketing and Amazon Marketing. We are professionals that strategize, execute, and manage client campaigns from conception to creative to execution and ongoing analysis.

We are looking for a client-facing Programmatic Campaign Manager with hands-on expertise in Programmatic media buying and a drive to deliver performance to work across a variety of exciting accounts in collaboration with a best-in-class team of cross-channel digital media professionals. 

Job Description

  • Managing client Programmatic and Amazon advertising campaigns, including set-up, optimization, reporting, and day-to-day client communication with help of coordinator
  • Vetting and recommending new data and media partners with help of coordinator

  • Staying current with new DSP functionalities and data products, as well as trends and changes in the industry (Display & Video 360, The Trade Desk, Verizon DSP)

  • Interpreting campaign data and providing strategic recommendations to clients

  • Participating in weekly client calls

  • Mentoring a coordinator to help learn the ins-and-outs of Programmatic & Amazon buying

  • Executing hands-on optimization and implementing strategies for targeting, creative, and funnel optimization to hit client performance goals

Qualifications

  • 3+ years' experience in digital marketing/media buying, with at least 2 years in hands-on Programmatic ad buying in a major DSP (DV360, The Trade Desk, Verizon DSP, Media Math, Xandr)
  • Proficiency in Microsoft Excel

  • Experience with real-time bidding auctions and bid strategies (CPA, CPL, ROAS)

  • Good understanding of the Programmatic ecosystem, including major players in the industry and the key tools and platforms available (DSPs, DMPs, CDPs, Ad Exchanges, Verification & Fraud Technologies, etc) 

  • Understanding of Programmatic, SEM and PPC advertising

  • Ability to own client communications & campaigns

  • Proactive approach to learning & professional development 

Preferred

  • Proficiency in basic video & image editing
  • Experience with Amazon

Additional Information

What we offer: 

  • Weekly Lunch and Learns, and opportunities to learn from industry experts
  • Health insurance coverage

  • Flexible Time Off - Take care of your work AND yourself!

MuteSix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Onkar By: Onkar