Sr. Copywriter

at

dentsu

Columbia, MARYLAND
Full Time
1y ago

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress, and we aim to be a force for good—for our people, our clients, the industry, and our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

We are looking for a forward-thinking, creative Copywriter to, first and foremost, provide excellent copy and, second, work with our internal team. You work well in a collaborative environment and can contribute revolutionary ideation and rapid execution in a fast-paced environment. As the Copywriter, you will provide exceptional copy for conversion-driven direct mail, emails, landing pages, display ads, social channels, and video—not to mention any ad hoc requests that come your way.

 

Responsibilities

  • Manage primary responsibility for the voice of each brand, ensuring all creative ideas are developed using the right tone
  • Infuse the brand values into all copy and excite, educate, and engage the market
  • Work in partnership with an art director to form a creative team that executes work off of creative briefs that are provided
  • Familiarize yourself with your client's products, the target audience, and their competitors' activities
  • Understand strategic positionings and marketing initiatives
  • Develop fresh, modern creative ideas and concepts, often in partnership with the art director
  • Present ideas to the creative director for approval and development and then to your clients
  • Learn and apply best practices to maximize response
  • Write clear, smart, original copy through the iterations of the project
  • Understand the role that data plays in understanding audiences, media choices, and messaging
  • Revise or redevelop ads or campaigns in response to feedback from the creative director, account team, or clients
  • Develop copy ideas and solutions that are appropriate for each channel (e.g., direct mail vs. Facebook)
  • Help modify/make changes to existing work as requested by the clients
  • Oversee campaigns through the development stage to completion, including making edits, facilitating routing, and proofreading
  • Check-in with print production and digital development teams to make sure ideas are executable and on budget

Qualifications

  • 3+ years of experience in copywriting, preferably in an agency setting
  • Bachelor's degree in English, Journalism, Communications, or Advertising or equivalent experience
  • Excellent communication and interpersonal skills with the ability to work with partners.
  • Able to uphold quality standards of style and grammar to produce high-quality edited content.
  • Effective at time management, prioritize and manage multiple projects under tight or changing timelines.
  • Incorporate feedback and take/give direction well

Additional Information

An essential part of our dedication to fun and active lives is ensuring our employees live to their fullest potential. Working here means we've got you covered for medical, dental, vision, disability, and life insurance with outstanding coverage at very affordable premiums. Add to that our 401K savings plan with a company match of up to 50% on each dollar contributed up to 6% max. We get that family is the most significant commitment of all. We make it easier to be a working parent with paid time off and paid family leave.

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar