Marketing Specialist

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

• Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
• Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
• M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
• Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
• In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

Due to our continued growth, we are hiring for a Marketing Specialist to join The Medicus Firm, an M3 company.

This position is fully remote and you will be able to work permanently from your home.

About the Business Unit:

The Medicus Firm (TMF), a part of M3USA, is a national retained physician search firm unlike any other. Unparalleled resources and recruitment experience make TMF one of the largest and most effective retained physician search teams in the US. Our unique, client-focused approach reduces our clients' financial exposure while providing excellent customer service, and more importantly, results! The Medicus Firm is a nine-time winner of the Best of Staffing Client Satisfaction award, presented by ClearlyRated. This award recognizes the top 2% of search firms based on exceptional client satisfaction scores. Innovative technology allows TMF to offer unmatched transparency in reporting and practice details, via the new EPiC opportunity overviews.

The M3 Partnership enables The Medicus Firm to position our clients at an advantage. We benefit from deeper relationships with physicians, who recognize that we're part of an international company offering opportunities to participate in research and education, earn money as a panel participant, and more.

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze client insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with digital marketing, design, and other teams within the organization to test and evolve lead nurturing tactics

• Working in partnership with the TMF graphic designer, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and other assets
• Conceptualize and execute on multi-channel campaigns across the prospect and client lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for client and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather client and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, advertising, business, or related field
• 3-5 years of professional marketing experience, with at least 1-2 years in B2B marketing
• Excellent written and verbal communication skills
• Ability to write marketing content as needed
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools is a plus
• Experience in the healthcare industry is a plus

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization