Senior Digital Acquisition Strategist - Emerging Businesses
ServiceNow
Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Role:
We are seeking a dynamic Senior Digital Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as the stakeholder-facing arm of DASO, advocating for ServiceNow internal teams’ digital needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their clients.
The ideal candidate has extensive experience in Digital strategy, account management and running operationally complex programs. They have a proven track record of meeting customer goals and achieving excellent client satisfaction. They have expertise in the digital advertising landscape (primarily display programmatic, SEM, SEO, paid social, email, analytics and attribution)
What you get to do in this role:
Work with stakeholders on new initiatives and/or strategic projects to understand their digital needs, goals and best metrics for success. These initiatives can be supporting new product lines that are either developed internally or acquired through mergers
Evaluate client’s current business, provide consultancy and expertise to educate client on digital acquisition. Devise and drive strategy on how to integrate DASO and form partnership. This could include creating or working with regional Account Strategy team on strategic full funnel- multi-channel media plans and playbooks for optimal targeting, bidding and inventory strategy.
Evaluate opportunities for interconnectivity with existing ServiceNow campaigns, sales initiatives, cross-sell, upsell. Manage integration with wider marketing team when needed as well as global roll out.
Partner with all internal teams needed to integrate and launch campaigns (ie. Ad Ops, AMs, Adtech, Email, Search team). Assure all moving parts are clearly planned for and own communications to wider team and stakeholders.
Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy when needed.
Own process of obtaining of all creative and tracking assets needed to launch campaign
Work with clients and respective executional teams for campaign optimizations and developing best practices in order to hit client goals.
Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns
Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients and leadership team
Partner with finance for PR/PO and Invoicing reconciliation
Own integration, campaign, and innovation roadmap related to initiative.
Support DASO leadership team on special projects as needed.
Assure complete customer satisfaction through all stages of the process from booking to billing
Qualifications
Qualifications:
15+ years of digital acquisition and digital operations experience
Experience running large scale programs and complex client relationships
Expertise in the digital advertising landscape and related technologies
Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
Well versed with the execution of digital advertising campaigns
Outstanding interpersonal skills, relationship builder
Strong experience developing operational workflows
Proficient excel, Powerpoint an presentation skills
Ability to build models using digital metrics to predict costs and performance
Comfort with business analytics and producing data-driven insights and reporting
Experience with attribution models and optimizing to the marketing funnel
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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