Social Media Marketing Manager

at

MorganHCM

Austin, TX
Full Time
3y ago

Company Description

Our client is seeking a creative and driven SoMe professional who can help elevate their brand through social changes. You’ll bring your deep understanding of the social media landscape, trends and platforms to concept, plan and execute content with a social media lens that lives across owned, paid and earned channels.

We are seeking some whose experience in political campaigns, corporations, or the newsroom has molded their view of social media storytelling.

Job Description

  • Manage and execute tactics to grow our social media platforms (LinkedIn, YouTube, Instagram, Twitter, Facebook, etc.) including editorial calendar planning, implementation, copy writing, and reporting.
  • Develop social media content strategies to reach various business objectives and enhance online reputation and audience growth.
  • Build a paid social media marketing campaign to assist in the amplification of messages with each stakeholder segment.
  • Set measurable goals for social content and cross-channel programs; work with others on the marketing team to determine the proper KPIs and tools necessary to measure.
  • Collaborate internally with PR and product marketing teams to build holistic social media programming.
  • Analyze data, write concise metrics recaps and report on the results to the marketing team and management.

Qualifications

  • Bachelor's Degree and 3-5 years’ experience in social media, content, and/or editorial field
  • Social Media experience in the political/campaign arenas highly preferred
  • Exceptional writing skills
  • Prior experience in building and executing a social media from the ground up
  • Ability to populate a high volume of new content ideas
  • Analytical; has a keen understanding of social media KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports
  • Highly organized; ability to work on many projects with moving timelines
  • Proven track record for developing original content programs along with B2B SoMe campaign experience
  • A solid understanding of third-party social media/influencer tracking tools
  • Ability to work with a team of individuals to meet organizational goals

Additional Information

MorganHCM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. MorganHCM complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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