Marketing Specialist

• Job Title: Marketing Specialist
• Division: Connect NY - Insights, Marketing, Innovation Group
• Reports to: Marketing Director
• Direct Reports: None
• Location: Remote; NYC office accessible preferred*

Mission Statement

The Marketing Specialist works collaboratively with the Marketing team and central services partners to organize and execute engaging, effective marketing campaigns which reflect our customers’ interests, needs and behaviors.  With a majority focus on digital marketing channels, the Specialist ensures each campaign is designed, executed, tracked, measured and incorporates industry best practices.  The ideal candidate is ready to expand her/his skills and marketing impact, run with ideas, and play an active role growing our audience database and overall brand engagement through our expanded product, service and event offerings.

The Marketing Specialist supports the execution of the brand marketing campaigns led by the Marketing Director and assists with other marketing and brand tasks.   

Day-to-day Responsibilities

Strategy and Planning (10%):

• Supports Marketing Director in identifying opportunities to improve campaign performance and operating efficiency
• Works with Marketing Director and Design Team to ensure all campaigns and communications reflect each brand’s value proposition, look/feel/voice as well as our customers’ interests and needs

Campaign execution (65%)

• Partner with Marketing Automation Specialist to develop email campaigns to capture and nurture new leads, promote the events, engage with customers throughout the year, drive retention
• Work with internal web teams and external digital agencies on SEO, SEM, Retargeting, display ad efforts
• Assist with the segmentation process for all events, tracks and reports on performance working with cross functional teams
• Enrich campaigns through use of speakers, association/media partners and experiential marketing activities championed by Brand and Content teams
• Responsible for ongoing marketing web site updates including custom landing pages, lead capture forms and behavioral data tracking
• Assist in asset/collateral development such as emails, VIP invites, digital referral/amplification technologies, direct mail, etc.
• Assist with non-digital campaigns and marketing communication projects including print, telemarketing, special events, PR

Reporting (15%)

• Works with marketing and data analytics peers to track and report all campaign activity
• Assist with purchase orders, vendor invoices and maintenance of weekly marketing budget tracker
• Assists with post-event surveys, marketing performance reviews and ad hoc analysis requests as needed

Miscellaneous (10%)

• Business travel < 5% per year
• Support team with related corporate initiatives, including periodic support for other Connect NY brand groups as needed

• Bachelor’s degree in marketing, business or related field
• Minimum of 2 years marketing experience, including at least 1 year with hands-on digital marketing or marketing automation experience
• Ability to succeed in a in a fast-paced environment with rapidly changing priorities
• Self-motivated, high energy and team oriented
• High attention to detail, specifically grammar and a good eye for proofreading
• Excellent interpersonal and copywriting skills
• Demonstrated ability to work under deadlines
• Hands-on experience with at least one End-to-End marketing execution or analytics tool, such as Eloqua, Google Analytics, Tableau (or comparable apps), Adobe Experience Manager or Drupal (or similar CMS tools)
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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