Director, Strategy

Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.  

We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.  

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM. 

As a VP, Strategy Director you will play an important role in the development of relationship marketing (RM/CRM) programs and strategies for our clients.  You will partner with agency staff, partner agency staff and clients to develop RM/CRM campaign plans, contact strategies and the briefs that are used to guide the creative development process, by collecting and synthesizing information into customer, competitive and business environment insights that drive program and strategy recommendations for our clients. 

You are self-motivated, team-oriented, and have a strong personal interest in understanding customer behavior, integrating communication channels and CRM strategy.   Exceptional verbal and written communications skills, curiosity, synthesizing quantitative and qualitative inputs to identify trends and applicable insights. 

Key Competencies: 

• Proven experience leading team on consumer assignment comprising on and offline CRM as well as digital properties, conducted in concert with HCP CRM effort 

•  Understanding consumer segmentation and modeling as well as customer acquisition and retention strategies and tactics  

• Experience in developing strategic frameworks for targeting messaging and offers for CRM/interactive/direct marketing campaign. 

• Strong analytic skills – ability to translate data into information and insights; disciplined and structured problem solving skills  

• Understanding and experience in integrated marketing campaigns and related tracking/reporting  

• Personal interest in and strong aptitude for understanding emerging digital technologies and the consumer channels they create; willing to learn about technical details of clients’ products and services  

• Ability to work collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency  

Background / Experience: 

• 5-10 years experience in direct marketing, CRM consulting - ideally in a networked, cross agency environment 

All your information will be kept confidential according to EEO guidelines.