Paid Media Marketing Lead

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. 

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do. 

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes, and behavior. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

The Role

We are looking for an experienced B2B Paid Media Marketing Lead to own the strategy and execution of paid search advertising globally.

What will I be delivering?

• Oversee the strategy and execution of B2B paid search campaigns on Google & Bing globally
• Collaborate and provide strategic guidance to the Social Media team to ensure alignment across paid media efforts
• Own the global PPC budget to drive traffic, conversions, and ROI
• Partner with digital marketers to ensure users journeys from PPC are optimised to drive the biggest ROI for both high-value long-term subscriptions and low value ecommerce transactions
• Coordinate with Field Marketing and Product Marketing Leads to ensure campaigns are aligned to strategic objectives

What’s in it for me?

• The chance to manage and own search and web-personalization strategies within a global organization
• The opportunity to drive the next stage of YouGov’s Digital Marketing transformation
• Join an established leader in the data industry
• Work with and learn from YouGov’s talented team

Technical skills and qualifications

• Strong knowledge of SEM, with a basic understanding of keyword placement, link building, search engine crawling, ranking algorithms, best practices, and effective strategies
• Strong analytical skills with Excel and other tools such as Google/Adobe Analytics, and reporting dashboards such as PowerBI/Tableau
• Some experience writing and/or editing content
• A degree in marketing or other digital related area.

Demonstrated knowledge and experience

• A strong knowledge of SEO and PPC best practices
• Experience in web marketing and/or website development
• Experience of web personalisation (preferred, not essential)
• Ability to plan and manage at both strategic and operational levels
• Able to translate business goals into a well-defined performance plan and communicates link between current activities and goals

What do I need to bring with me

• A drive to improve results
• A test & learn philosophy
• An analytical mind
• An interest in polling and data
• A desire to learn about new tools and technologies

Behavioral competencies

• Someone who can work as an individual and collaborate with a team
• Some experience explaining complex topics to stakeholders
• Ability to create, innovate, and take ideas from conception through to delivering the final product
• Effective organization skills and can-do attitude to deliver results, meet deadlines and manage time effectively