Product Marketing Manager - Pharma Intelligence

Informa Intelligence, part of the FTSE 50 Informa Group, provides data, intelligence and insight to clients globally. Informa Intelligence has 2,500 staff in 60 locations across the globe with significant coverage in the USA and a large central London UK office. We have over 100 product lines spanning four key industry verticals: Pharma, Finance, Transportation and Industry & Infrastructure with dynamic and evolving plans to significantly grow the portfolio of products and customers.

A new amazing opportunity for a Product Marketing Manager, focusing on our regulatory solutions, to join our dynamic team is now available.  The ideal candidate will be responsible for a broad range of outbound and inbound marketing programs to drive qualified leads and engagement. You will partner with Product Management, Editorial & Go to Market Teams to develop multi-channel demand generation and GTM programs that support business objectives.

The Product Marketing Manager will be responsible for creating and implementing marketing strategies and tactical plans for key brands within the Informa Pharma Intelligence business.  They will be responsible for demand generation activities, lead generation and support for our sales, retention and key accounts teams using a multi-channel marketing approach. 

This role is open to a balanced working model which will be split between remote and office based work. To find out more about what this would look like please get in touch.

Key Responsibilities:

• Work closely with the segment stakeholders – Product Management, Editorial and Go to Market to align on the strategy and product positioning for the segment to enable the creation of marketing strategy and tactical plans for campaigns and other launch activities
• Identify and define the most commercially attractive target markets and customer segments to achieve the strategy. Develop marketing programmes that address their specific needs.
• Create campaign briefs that articulate the company’s unique ability to deliver value to the market, to drive key product strategies and roadmaps (new product offerings / product enhancements) and work with central teams to oversee the subsequent delivery of the campaigns
• Keep abreast of industry relevant information to gain a deep understanding of prospects, customers and competitors and how that might impact on marketing messaging.
• Plan and maintain marketing budgets for all segment marketing activity
• Oversee campaign performance and analysis to ensure campaigns are optimized and performing against business objectives
• Develop new marketing qualified leads meeting MQL quantity and quality standards, leveraging the full marketing mix.
• Work with the digital customer experience team to coordinate and track SEO, SEM and Social Media campaigns, develop content and campaigns based on keyword research.
• Collaborate with the content and event marketing team to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.

• 5+ years experience of B2B email & digital marketing (multi-channel) and demand generation experience, working closely with Go To Market, Product Management and Sales teams
• Experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, and value propositions, utilizing all aspects of the promotional mix across all marketing media.
• Excellent written and oral communication with advanced copy-writing skills
• Strong project management skills, creative thinking and analytical ability
• Strategic understanding of marketing automation and lead scoring.
• Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.
• Experience of planning and maintaining campaign budgets, capturing ROI and applying learning on an ongoing basis.
• Data-driven with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.
• Results-drive – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
• Excellent communication, collaboration, presentation, and public speaking skills

Why work for Informa?

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• Fabulous new office in Central London with an amazing rooftop terrace, views of Central London, onsite gym and a variety of restaurants and amenities nearby
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs
• Share-Match options - become a shareholder
• Regular Social Events and Networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other  protected characteristics under local law.