Planner, Strategy & Investment

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Overview:

This position requires a highly motivated person to lead the day-to-day execution on a fast-paced account with many opportunities for client and cross-agency communications and exposure.  They will be activating digital strategic plan development and all aspects of implementation.

Responsibilities:

●        Assist with planning and implementation for client accounts across digital

●        Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research

●        Expert in digital trafficking: ability to execute or oversee mid-large scale digital campaigns and knowledge of trafficking and Prisma best practices

●        Ability to analyze, develop and present weekly performance insights to clients

●        Intimate knowledge of consumer habits & touchpoints, i.e. digital, mobile, social, video

o   Curiosity and drive to proactively seek out new potential partnerships that align with client’s objectives

●        Budget maintenance: ability to update partner/channel budgets in proper systems (Prisma/MediaTools/Excel) when changes occur to the plan

●        Collaborate with creative agency & clients on creative rotations and ensure proper rotations are then executed across camapign

●        Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

●        Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

●        Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

●        Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.

o   i.e. ComScore, Kantar, GWI, etc

●        Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan

●        Create dynamic presentations that effectively communicate to our clients

●        Maintain a knowledge of all ad serving platforms across platform: DCM, Innovid, IAS

●        Prepare and deliver buying and or digital trafficking specs and guidelines

●        Continuously search for opportunities to be positive and to share the positive side to every situation

Requirements:

●        Bachelor’s Degree; related internship experience strongly preferred

●        1-2 years of media buying/planning experience

●        Digital trafficking expert: can confidently manage the full A-Z campaign setup process

●        Background/knowledge in TV buying/planning is a major plus, but not required

●        Must have strong analytical, research, and quantitative skills

●        Must be proactive and solution-oreinted

●        Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills

●        Must be hard-working, resourceful and thrive in a fast-paced environment

●        Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
 

All your information will be kept confidential according to EEO guidelines.