Senior Growth Marketing Manager, Agency Partner Marketing

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Shopify’s mission is to make commerce better for everyone. While we will build most of the things our merchants need, through our platform and product, we also rely heavily on our partners to help merchants realize their commerce ambitions. Our agency partners in particular are an extension of our own team, working with merchants to deliver incredible commerce experiences and helping our merchants find success on the Shopify platform. 

We are looking for a Senior Growth Marketing Manager to join our Global Partner Marketing Demand Gen Team, and help us build and scale a world-class growth engine that enables our agency partners to bring more Shopify to the world. ​​You will be responsible for the strategy, planning, execution, and scaling of our channel marketing plans to activate our agency partners and grow their productivity. You will work collaboratively across multiple teams, including Partnerships, Integrated Marketing, UX, Sales, Partner Managers, Content, and Product Marketing, as well as external partners to manage and optimize the performance of our Partner Marketing channel strategies. 

The ideal candidate has a track record of building and managing impactful, multi-channel campaigns that drive activation and referrals from our network of partner agencies. We are looking for a seasoned content marketer that understands how we can deepen our relationship with our agency partners and ignite performance.

Responsibilities:

• Plan, build, lead, and execute growth marketing strategies to grow active agency partners and their contributions to our business.

• Lead the agency marketing integrated campaign strategy across an array of marketing channels to achieve awareness, engagement, and acquisition targets within our standard partner segment.

• Conduct frequent analysis on campaign/program performance to optimize efforts for the most efficient marketing mix and to achieve KPI’s (active partners, partner referrals, productivity of partners.)

• Optimize campaigns and messaging through frequent testing and data analysis

• Work cross-functionally with other Marketing, Sales, and Partnerships teams to create acquisition campaigns, as well as identify shared efforts across products or teams.

• Collaborate with regional marketing teams and partnership teams to capture front line market insights. Gather buy in from regional marketing & partnerships teams on initiatives.

• Analyze campaign metrics and present optimization recommendations

• Assemble reporting and communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence

• A passion for demand gen and willingness to get hands-on when building solutions. 

• A seasoned B2B marketing professional with experience engineering campaigns to increase efficiency and velocity of the sales funnel.

• A relationship builder that can easily navigate stakeholders across teams

• Comfortable with data, reporting, and identifying opportunities.

• A strong understanding of experimentation best-practices

• Seasoned in breaking down multi-team growth projects into digestible and achievable project formats.

• The ability to thrive in chaos, resolve ambiguity and think on your feet. You can drive great decisions collaboratively and quickly.

• Experience managing various online and offline marketing channels

Bonus points:

• Experience with Salesforce and Marketo

• Experience juggling multiple high-impact projects

• Experience identifying opportunities and rallying teams behind building a solution. 

• You have a strong data affluence

Message to Hiring Manager:
In order to be considered for this opportunity, in the Message to Hiring Manager section of your application, please answer the following questions:

What is Growth Marketing (to you)? How have you demonstrated this in your career?

What section of the sales funnel has been the hardest to grow in your experience? Why?

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.