Senior Digital Marketing Specialist

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

We are looking for Senior Digital Marketing Specialist to manage all pay-per-click (PPC) marketing activities. The Senior Digital Marketing Specialist will manage all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

What will you do?

• Manage day-to-day paid advertising campaigns for multiple business lines within international markets
• Develop and implement strategies and execution plans for SEA and Social advertising
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Establish a data and insights-led content marketing strategy
• Assist in establishing robust digital reporting from multiple data sources to monitor KPIs and produce meaningful insights and reports for the business
• Manage digital budgets to ensure spend optimization
• Plan, execute, and measure experiments and conversion tests;
• Own the website conversion rate metric, measure performance against goals,
• Research product messaging & positioning documentation to write effective ad copy
• Continuous improvement of campaign performance (bidding, A/B testing, etc.) & conversion rates

How will you do it?

• Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
• Growth Mindset – actively pursue new ways of getting things done
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing

• Bachelor's Degree in Marketing or Business required
• 4+ years experience in Google Ads & Bing Ads
• 1+ years experience in B2B Marketing
• Expert-level experience with Excel & Google Analytics
• Strong proficiency in LinkedIn Ads and Facebook Ads 
• Experience with 6sense or other ABM platforms
• Experience with Data Studio, Salesforce and SuperMetrics preferred

All your information will be kept confidential according to EEO guidelines.

*insightsoftware is unable to provide sponsorship*

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **