Inbound Marketing Specialist

As an Inbound Marketing Specialist, you will serve as an essential part of our client’s strategy in identifying new opportunities and optimizing content to generate qualified leads. Inbound marketing can help build trust with audiences by offering valuable information in order to move leads further through your sales funnel. This philosophy is at the core of our strategies for our clients.

The Inbound Marketing Specialist will develop inbound campaigns for clients. Their aim will be to attract new customers and keep existing customers coming back through various content initiatives. This candidate will need to have a solid understanding of a variety of outlets, such as SEO, social media, paid advertising and email marketing, in order to build a dynamic strategy.

Duties for the Inbound Marketing Specialist will include:

• Actively brainstorm and proposal new ideas to create client strategies for lead generation campaigns

• Develop creative briefs (including all tactics) for Account Manager to review with client

• Provide messaging and direction to client team members

• Strategizing and building Content Strategy with SEO lead

• Continued keyword research

• Maintaining Content Strategy tool within HubSpot

• Optimizing content pieces like blogs, landing pages, website

• Oversee client social media strategies and provide direction to copywriters

• Determine Ad Budget and Campaign Objectives

• Provide Media team copy and design elements for all digital campaigns

• Analyzing data to optimize results and adjust strategies, when needed.

Creative thinking will be an essential part of transforming our client’s online presence, improving digital communication with their audience, and encouraging business growth through effective campaigns.

Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators.

Inbound Marketing Specialist Responsibilities:

• Developing a strong understanding of client’s brands, industry, audiences and goals

• Actively brainstorming and proposing new ideas for inbound marketing campaigns

• Creating key messaging for all creative campaigns and collaborate with copywriters and designers for delivery & execution of campaign

• Collaborate with PPC Specialist to budget, design and execute digital advertising campaigns

• Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)

• Understanding analytics and data and using them to create effective content strategies.

• Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings including inbound marketing

Inbound Marketing Specialist Skills and Qualifications:

• Bachelor’s Degree in marketing, Advertising, Communications or relative concentration

• 2-3 years’ experience in a marketing position or agency

• Knowledge of CMS/ CRM. Hands-on experience with CMS/CRM is preferred. HubSpot experience is preferred

• Excellent copywriting and copy-editing skills

• Strong understanding of SEO, PPC, email, social media and marketing automation

• Highly organized with strong attention to detail

• Knowledge of web analytics

• Strong presentation skills

• Experience with platforms such as Google Analytics, Google Ads, HubSpot, Hootsuite

• Recommended: HubSpot Certified, Google Analytics Certified, Google Ads Certified

About Modern Driven Media

Modern Driven Media is a growth agency that delivers and executes digital strategies at the intersection of data and creativity. We partner with our clients to effectively create campaigns that generate and retain customers by creating valuable content and personalized experiences online.

Launched in April of 2015 as a social media marketing agency, MDM has grown to expand beyond just social media to a fully-integrated digital agency. Our partners (clients) range in the industry, but all share the common passion of providing their audience with an experience, rather than a sales pitch. In the ever-evolving digital marketplace, our team is, above all, dedicated – dedicated to learning, dedicated to growth, dedicated to our clients and most importantly, dedicated to our word.

Providing a relaxed environment, we encourage a community of different backgrounds, experiences, abilities, and perspectives built around the same values. Share your best and wildest ideas and grow alongside the team at Modern Driven Media.

Benefits:

• Medical, Dental, Vision insurance

• Simple IRA Plan with company match

• Paid time off

• Flexibility with some remote work (1-2 days a week)

• Monthly team breakfasts

• Casual Dress

• Continued education opportunities