Ad Operations Program Manager, Digital Acquisitions Strategy and Operations

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Role: 

We are seeking an experienced Ad Operations Program Manager to join our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. 

The ideal candidate has a proven track record of executing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work. They have a strong familiarity within the digital advertising landscape (primarily display programmatic, paid social ads, analytics and attribution). 

What you get to do in this role: 

• Set up dynamic brand and lead generation type campaigns in 3rd party platforms, create tracking pixels and tags 

• Provide technical support regarding creative and product capabilities 

• Work with our creative teams on the setup, QA and launch of creatives on campaigns 

• Work closely with ad partners and agencies to effectively launch and maintain all campaigns 

• Perform daily evaluations and optimizations for campaign health, suggesting reallocations and ensuring full delivery of all campaigns against budget and campaign goals 

• Partner with external vendors to help optimize campaigns 

• Suggest and help develop more efficient workflows 

• Conduct case studies and share key learnings with the team 

• Provide delivery reports to account managers and internal Brand and Campaigns teams 

• Help troubleshoot technical issues related to campaigns and ad technology usage 

• Partner with other internal teams to ensure ad execution aligns with our overall Digital Acquisition strategy 

• Assist with billing and variance reporting 

To be successful in this role you have:

• 5+ years of ad operations and digital marketing experience 

• Familiarity with the digital advertising landscape and related technologies 

• Proficiency in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Adobe Analytics, Tableau or similar ad tech 

• Strong communication and interpersonal skills 

• Attention to detail, operationally and team minded 

• Technical proficiency in ad technology with capacity for problem solving 

• Familiar with business analytics and producing data-driven insights and reporting 

• Quick learner with an interest for learning new technologies 

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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