Marketing Executive

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential. 

We have an exciting opportunity for a Marketing Executive to join our journals team in the Singapore, working to engage, nurture and retain our important society client relationships.  

The role of a Marketing Executive in the journals Societies & Editors team encompasses attracting, engaging, nurturing and revenue for our Society partners. This role splits its time equally between responsibility for a programme of marketing renewal journeys for all our societies and editors and working with other marketers on implementing innovative digital marketing solutions for a small number of key account journals. A focus on outcomes, digital marketing, and working as part of a team is key to success in this role. 

This is a fantastic opportunity to be part of a global team, adding value contributing towards marketing strategies and building relationships with our partners and customers. 

Advert. Closing Date: Nov. 3rd 2021

What you will be doing: 

• Engaging with editors and societies through compelling relationship marketing campaigns to build, nurture and grow relationships 
• Working with others in the business to proactively manage and nurture partner relationships 
• Demonstrating an understanding of customers and competition to develop objectives and support planning decisions 
• Campaign management, from planning and implementation through to reporting and analysis 
• Critical and creative thinking, and making recommendations for action or change to management 
• Planning and implementing subject/channel or team level projects/campaigns, with a particular focus on digital marketing and multi-touch journeys 

What we are looking for:

Taking an intuitive approach, and always looking at the bigger picture, the successful candidate will: 

• Have experience developing marketing strategies and campaigns. 
• Have a proven ability to grow and nurture customer or partner relationships. 
• Have experience of using Twitter, Facebook, Google Adwords, and LinkedIn, as well as enthusiasm for using video and engaging visuals on social media. 
• Have hands-on experience with using marketing tools such as Marketing Cloud and WordPress 
• Be able to manage and prioritise an important portfolio through their own initiative. 
• Work in collaboration with colleagues globally and have excellent communication skills. 
• Have strong commercial acumen and an awareness of current marketing trends. 
• Have a creative and inquisitive outlook. 

What we offer in return:

• Competitive salary
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in Singapore
• This role is open to candidates in all areas across  Singapore. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.