Digital Coordinator

Comoto Holdings is America’s largest and fastest growing omnichannel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, and now REVER, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class e-commerce and retail experiences.

The Digital Coordinator is an exciting new role that touches almost every aspect of eCommerce, digital marketing and traditional retail. The role is involved at some level in all aspects of marketing planning and strategy in support of the stores and events divisions of Comoto.This role helps with the coordination and execution of channel messaging and tactics, both digital and offline. 

The Digital Coordinator is a new role at Comoto reporting into the Specialty Account Manager helping with the creation, tracking, execution and reporting on marketing programs (digital and non-digital) for stores, NSO/Jumpstart program and the events division. The role serves to help develop and coordinate programs to deliver on the goals of their ‘internal clients’. This role can grow as we identify other areas of the Comoto business that do not fit obviously into the eCommerce business model and need more focused support.. 

The primary goal of the role will be to help the Specialty Account Manager work with all areas of marketing and digital to drive traffic to stores and events.

This highly collaborative role interfaces heavily with the internal digital marketing and eCommerce team members throughout the strategy development process as well as execution. The Digital Coordinator helps guide cross-functional engagement teams to deliver on programs in support of stores and the specialty aspects of the business. These teams may include research and insights, digital marketing, SEO, retention, public relations agency, design and content. It will also directly assist in strategizing and managing more traditional media buys like OOH (billboard), radio and other non-digital media where appropriate.

This role will interface with the store VPs, Director of Store strategy, VP of events and Business Development and events Manager.

Our Digital Coordinator Will:

• Help the Specialty Account Manager work with key constituents to develop the promotional and overall marketing strategies in support of stores, NSO/Jumpstart and events at Comoto. Drive this plan to execution with shared marketing services and all other key digital resources. 
• Help teams to clearly define and organize what support is needed in the upcoming periods and plan the programs accordingly including:

  • Understanding the goals of the programs

  • Plan to deliver, including deadlines and expected deliverables

  • Meeting with appropriate delivery areas inside of digital including:

    • Acquisition teams

    • Display

    • Retention/catalog/loyalty teams

    • eCommerce teams

    • Creative/content teams

    • Operations teams

• Help in executing specific programs 

  • Traditional advertising

  • Grassroots advertising as appropriate

• Helping to facilitate the consumer awareness and traffic for specific programs

  • Jumpstart and new store openings

  • Major Events (Get on Motofest and Get On Adventure Fest) 

  • Bike Nights 

  • Cycle Gear Racing and other programs geared to drive traffic

• Help to develop creative briefs and submit tickets to deliver digital elements new store pages, listing updates, etc.
• Report out to key stakeholders on progress and making sure expectations and status are always clear.
• Help maintain calendars
• Submit tickets for creative and content development in support of programs

Our Digital Coordinator Will Work With:

• The webstore team with programs to support stores and events
• Digital marketing teams to help determine the best way to spend money in support of stores and events
• The creative, content and media teams to help them support stores and events.
• The Analytics team to help track and analyze store and event programs
• The Retention and loyalty teams to help retain and grow store and event customers.

Our Digital Coordinator Has: 

• MS Office or Google Docs background
• Familiarity of digital performance channels (SEO, SEM, Email, etc.)
• Understanding of the motorcycle industry and/or rider product knowledge preferred 
• Familiarity with Google Analytics or comparable analytics tools (Omniture, etc.)
• Basic HTML knowledge and/or experience with CMS tool
• Strong communication skills (both written and verbal) 
• Strong organizational skills with an ability to multitask and prioritize accordingly
• Must work well in a team environment with a high degree of independent thinking and self-responsibility.
• Strong attention to detail
• Maintains the attitude that nothing is outside my job description

All your information will be kept confidential according to EEO guidelines.