Marketing Specialist

Who are Experian?

We unlock the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to university, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 17,800 people in 45 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.

Experian Data Quality (EDQ) is one of the business-to-business divisions of Experian plc. We’re seeking an enthusiastic Marketing Specialist to join EDQ and help to grow our Data Quality business and deliver a best-in-class experience.

This is a great opportunity for a Marketing Specialist/Executive to develop and expand their marketing career. You will be working as part of the EDQ marketing team who are responsible for driving the best strong marketing performance through our multi-channel marketing strategies. The Specialist will report to the Marketing Manager and work closely with key stakeholders across EDQ and the wider Experian UK&I marketing teams. You will plan, create, and execute integrated marketing initiatives designed to raise brand awareness and drive customer acquisition. As well as help to craft customer-centric stories and content to feed the go-to-market engine.

We’re a fast-paced and results-oriented marketing team, so we’re looking for someone who can jump right in, think on their feet, be resourceful and be eager to learn. The ideal candidate will be the right balance of organised, independent, creative and analytical, responding quickly to requirements while also paying meticulous attention to details, planning and results. 

Key responsibilities:

• Understand EDQ’s business objectives and work with the wider EDQ team to identify opportunities, develop multi-channel digital campaigns and tactical plans for identified customer segments and verticals
• Effective marketing communication activities to ensure on-brand and relevant messaging are conveyed to customers and target audience
• Monitor and report weekly/monthly/quarterly on the performance of EDQ’s web pages and digital campaigns to ensure best practices and optimisations for achieving the lead target and increase website traffic
• Utilise internal expertise to produce marketing collateral/content and ensure that messaging and marketing communication activities are best practices
• Create briefs for internal marketing services and external agencies to enable the implementation of the tactical plans that achieve strategic goals and ensure on-time delivery
• Support the timely and effective implementation of all communication activities including direct mail, advertising, exhibitions & events, sponsorship, and any other digital marketing activity etc.

Experience:

We are looking for someone who has proven experience in a similar marketing role with B2B enterprise software solutions. The successful candidate will have the experience and the confidence to take a detailed brief from stakeholders and translate it into compelling and engaging marketing activities that resonate with the target audience. You will have excellent SEO writing skills and experience in implementing and optimising digital campaigns.

Ideally, you should have experience in account-based marketing, virtual event & webinar, marketing automation, email marketing, website, SEO, SEM, PPC, Google Analytics, Google Ads, Social Media, and CRM database. Also, work with marketing vendors and have knowledge with Oracle Eloqua (or equivalent), Adobe Experience Manager (or equivalent), WordPress, SEMrush, Salesforce, Adobe Creative Cloud, and Office 365 are desired. You should be strong at tracking & reporting - analytical skills to manipulate and interpret data, identifying areas for growth and optimisation. Excellent attention to detail is paramount and you should have the ability to manage complex tasks and projects. You should have good organisational skills with the ability to prioritise and deliver projects to strict deadlines and have strong project management skills. You’ll excel if you are a team player as well as having the ability to work unsupervised and be proactive in finding solutions. Excellent knowledge of HTML, CSS, JavaScript and graphic design is advantageous as well as a demonstrable interest in all things digital marketing and data!

Qualifications:

Bachelor’s degree in Marketing, Business, CIM certifications, or equivalent experience

Why choose us?

Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

At Experian we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. We care about work that works, whether that’s about where you work or adjusting your hours to fit better with your life. Our flexible working practices, including our hybrid working model where employees can split their working time between the office and their home, support our belief that this balance brings long-lasting benefits for our business as well as our people. So that you can love where you work please discuss what works for you with your recruiter during the hiring process.

Could this be the role for you? Apply now to start your journey with Experian.

To learn more about our culture and what it’s really like to work here, check out our interactive guide here: https://view.pagetiger.com/experianguideforcandidates/1

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