Content Manager - Marketing

Sapience Analytics, a US-based corporation, is a market leader in people analytics, and provides a unique enterprise workforce analytics and efficiency solution. This solution truly moves the needle on business profitability by powering a 20-30% increase in organization productivity while improving employee engagement and wellness.

Sapience delivers unprecedented visibility into work patterns and behavior in an organization and is used by leaders of over 90 major customers across 18 countries to make better informed decisions and improve operating efficiencies across their enterprises. Sapience focuses on helping companies achieve improved efficiencies for staffing, workload optimization, process improvement, robotic process automation, software utilization audit, and outsourcing governance.

Sapience is the recipient of several industry awards for its innovative product and fast growth, including Dun & Bradstreet, Frost & Sullivan, TiE50 - Bay area, NASSCOM, and IDG Channel World.

The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, manage and execute the strategy from start to end. Supported by creative and editorial resources, you will be responsible for aligning our brand narratives with the team’s content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals. 

Responsibilities

·       Able to analyze and map customer needs to the business strategy

·       Through understanding the customer journey, cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. 

·       Develop brand voice to ensure consistency across all content assets. 

·       Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.

·       Develop, track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.

·       Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.

·       Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel. 

·       Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals. 

·       Create and edit content, mobilizing storytelling opportunities on all channels — owned, earned and paid platforms.

·       Support media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations. 

·       Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. 

Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

·       A professional portfolio of work that showcases the above.

·       Bachelor's degree in marketing, communications, advertising, journalism, or related field.

·       Proven content strategy and project management experience.

·       Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

·       The ability to work under pressure.

·       Strong content presentation skills.

·       Outstanding organizational and time management skills.

·       Excellent analytical skills.

·       Exceptional marketing and collaborative skills.

Effective communication skills

All your information will be kept confidential according to EEO guidelines.