Demand Generation Director

At Krisp, we are developing and launching applications that enhance the professionalism and productivity of employees and contact center agents. Krisp mutes background noise bi-directionally during calls and is the only software available in the market to do so as an application, becoming a virtual microphone and speaker within Windows, Mac OS and VDI. We are out front leading this market, with partners and customers including Chase, Concentrix, Discord and many others. Our team is defining the future of how remote employees vastly improve their voice and video communications.

The Role:
The mission of the Demand Generation Director is to scale the revenue pipeline of Krisp by designing and executing a global multi-channel demand generation program. Working closely with the Director of Acquisition and broader team, you’ll partner with a wide range of internal stakeholders to design and implement campaigns across the buyer journey. 

Your keys to success will be your ability to build a deep understanding of our customer and their pain points to create value-adding campaigns that resonate with buyers across multiple channels and touch-points. Plus, a data-driven approach and the ability to deliver in a fast-paced global team.

What You'll Do:

• Develop and supervise Krisp's overall Demand Generation multi-channel strategy
• Collaborate with a wide range of stakeholders across the Acquisition Marketing, Sales and Product Marketing teams to execute the strategy, drive strategic alignment and maximize the impact
• Develop a deep understanding of Krisp’s B2B and B2C2B customers, products and buyer journeys to inform go to market strategy
• Work with data, growth marketing and product marketing teams to build intelligent campaign automation based on relevant content and data points across the whole buyer journey 
• Measure, analyze and report on campaign performance weekly, quarterly and annually to provide insights and learnings to leadership
• Apply an experimentation mindset to drive a test, learn, and optimize cycles. Work with the Growth Marketing team to employ A/B testing and other experimentation strategies
• Collaborate with leadership on budgets and project plans to ensure campaigns launch on deadline and meet their objectives
• Collaborate with Product Marketing and Sales teams to create campaign messaging, funnel narratives, and content aligned with Krisp’s brand and messaging/positioning strategy 
• Work closely with the Sales team to ensure effective lead handover between SDRs, and support sales outcomes.

What We're Looking For:

• At least 5 years of B2B marketing experience related to demand generation, growth marketing, or paid acquisition, ideally in a product-led SaaS environment
• Deep understanding of the B2B and B2C2B buyer journeys, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies
• Ability to work in a fast-paced global environment and apply a test, learn and iterate mentality to optimize results
• Data-driven, analytical mindset with the ability to use data actionable insights that inform strategy, optimizations, etc.
• Collaborative approach with the ability to work with and get buy-in from a wide range of cross-functional stakeholders across the business
• Experience with the B2B marketing technology tool stack including products like Outreach, HubSpot, Salesforce, varied analytics, reporting and AB testing solutions, etc.
• Excellent written and oral communication skills.

Benefits at Krisp:

• Competitive compensation
• Stock options
• Learning and development assistance
• Health, dental and vision insurance
• Flexible Time Off
• Paid Parental Leave
• Maternity Leave Top-up
• Gym reimbursement
• Referral bonus program
• Work from forest (remote work initiatives)

Krisp is an Equal Opportunity Employer:

All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We do not tolerate discrimination or harassment of any kind. All employees and contractors of Krisp treat each other with respect and empathy.

All your information will be kept confidential according to EEO guidelines.