Channel Manager - Commercial Solutions Division

Miller® is about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial needs for welding safety and health.

We’re about the partnership and the work. Our products are designed with our users for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

This position will develop and drive omni-channel strategy to connect end-users to the value of CSD’s new and existing products. This role will play a key part in targeting opportunities for the division by driving demand generation in the fragmented markets while supporting any fleet opportunities in larger accounts.  They will be developing channel-specific marketing strategies/plans, integrated campaigns, and managing communications with our internal channel sales team, especially Commercial District Managers (CDMs) who focus on the fragmented market.

ESSENTIAL FUNCTIONS:

• Lead and develop an omni-channel strategy for the fragmented market along the entire path-2-purchase by acting as a central hub between the divisions (primarily CSD, but also PSD and WAC), Central Marketing (mostly CGTM) and Sales (CDMs).
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize channel marketing strategies.
• The main focus will be the Miller branded products sold via the GAWDA channel. This role will ensure and support all Sales team, especially CDMs, to consistently apply data-driven strategies to influence our channel partners to understand the important of the ‘what and why’ of Customer Experience and then follow up with the ‘how’ (tactics).
• Additionally, this role will focus on identifying and supporting growth through additional channels for existing products within the division, in North America as well as international markets.
• Highly collaborative role requiring tight cooperation with product category teams, sales and other functional team members – leading through teamwork and influence!
• Engage and work with channel partners, sales and internal teams to drive consistent, high-quality engagement for the customer across all channels
• Develop and support promotional programs, Go-to-Market plans & new product launch activities in conjunction with product teams
• Effectively communicate marketing initiatives to internal and external audiences
• Work closely with sales team to provide support, training and target accounts
• Leads and/or oversees day to day management and execution of marketing activities including developing creative briefs, marketing plans, and product category marketing strategies
• Manage day-to-day planning and execution of marketing assets and content, including launch campaigns, packaging, online content, copy, print and social media assets

• Bachelor's degree in Marketing, Business, or related field required
• MBA preferred
• 5-7 years of experience in a similar role or related work experience
• Ability to manage indirect team members to achieve overall project goals to be successful in matrixed organization.
• Experience developing marketing campaigns from scratch concept including positioning framework, audience identification, media strategy and launch roadmaps.
• Deadline-driven - is comfortable managing multiple projects simultaneously in a fast-paced work environment
• Self-motivated - proven track record of working well independently and as part of a team
• Excellent communicator, writer, and critical thinker
• Experience with Marketo or other equivalent Marketing Automation platforms, Microsoft Dynamics or other equivalent CRM platforms preferred
• Proven ability to understand business opportunities and translate them into high-impact marketing programs and tactics.
• Demonstrated knowledge of marketing metrics and funnel analytics used to optimize existing campaigns and advise best strategies to drive demand.
• Plans and carries out responsibilities with minimal direction
• Travel 30-40%

All your information will be kept confidential according to EEO guidelines.