Sr. Product Owner/Marketing Analyst - role/C2C allowed

Now100 is committed to understanding our clients’ needs and providing solutions that not only meet but exceed their expectations. We match thoroughly vetted resources to contract, contract-to-hire, and permanent positions in all industries.

• Job Summary -  Demand Generation Product Owner
• Location: Hartford, CT / Des Moines, IA / Batesville, IN – Remote
• Duration: 6+ Months

The Demand Generation Product Owner will join the Individual Markets go-to-market team for a period of time to lead the matrixed demand generation agile team in orchestrating the continuous planning and prioritization of demand generation across email/advertising/digital channels to maximize target audience engagement. The ideal candidate is an experienced product owner with a background in demand/lead generation and direct response marketing. Experience in financial services is a plus.

Location options: Remote / Hartford, CT / Des Moines, IA / Batesville, IN

Hartford, CT / Des Moines, IA / Batesville, IN / 100% remote (all options) - if they choose to go into an office they must be fully vaccinated (this is defined as 2 weeks past last vaccine dose.)   If 100% remote, they need to use their own equipment to log into the GA Virtual desktop environment. Windows 10 is a must have.

Responsibilities

• Facilitate collaborative ideation of new ideas (content angles, audience touchpoints, segment opportunities, etc) that could increase engagement of target financial professional audiences.
• Continuously groom and prioritize backlog and ensure resources across the demand generation team are working on highest priority bodies of work.
• Foster a proactive “How might we?” approach to problem-solving, encouraging the team to voice their concerns/challenges with the agile team and working together to identify the best path forward.
• Partner with Demand Generation Manager, Scrum Master, and Marketing leaders to implement ways of working within the agile team that accelerate velocity, improve quality, and increase volume of production.
• Partner and proactively communicate with marketing resources both within and outside the agile team (e.g. Design, Copywriting, Campaign Operations, Digital Solutions), as well as cross-functional partners (e.g. Sales, Distribution), to clearly define bodies of work, socialize progress, and manage dependencies.
• Prepare for and facilitate efficient and productive agile meetings in partnership with the Scrum Master.

Qualifications

• Overall 8 years experience or more.
• 3+ years experience in demand generation with knowledge of audience segmentation, lead scoring, marketing automation, and direct response marketing across various channels.
• 2+ years experience as a product owner, leading the planning, prioritization, and delivery of work across a matrixed team.
• Ability to think strategically but with a “roll up the sleeves” attitude and a readiness to execute.
• Strong sense of urgency with a bias for action.
• Excellent communication and presentation skills.
• Highly organized and detail oriented with strong project management skills.
• Excellent partnership skills with ability to navigate the organization and build relationships.
• Experience in B2B financial services a plus

All your information will be kept confidential according to EEO guidelines.