Business Development Manager, Avery Dennison Smartrac

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

ABOUT AVERY DENNISON SMARTRAC: 

Built on a legacy of innovation and materials science, Avery Dennison has embarked on a new era of opportunity. This is an opportunity to take the functional and traditional label and enable it with digital technologies that can give every item a unique digital identity and digital life.

This “intelligence applied” technology has the capability to enable a world of connected everything. A world where the 'who, what and where' of every physical, become points of irrefutable fact and absolute visibility. Provenance, authenticity, sourcing, history, real-time location; guaranteed for businesses and consumers throughout the entire supply chain and all the way to the home. At its most simple, a company with a legacy in “making labels” becomes a category-leading technology company making the Internet of Things a positive, transformative, world-wide reality for all of us. The label has always told us something about the product. Now it can tell us everything.

In February 2020, Avery Dennison acquired Smartrac, a leading manufacturer of RFID products. Combined with the Intelligent Labels business, we will leverage our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to drive RFID and technology adoption across multiple industries. And we want you to be part of our journey! 

Avery Dennison is seeking a Business Development Manager to join its face-paced Avery Dennison Smartrac team.

The Business Development Manager is a key function in our sales team and works in close collaboration with Marketing and Product Management to develop and execute the market strategy and sales. The Business Development Manager is responsible to set the strategy for his/her strategic accounts. The strategy will be driven through the value chain addressing relevant functions to support it. The strategy will allow Avery Dennison to successfully introduce innovations answering unmet needs or displace competitive solutions by leveraging differentiation in the value proposition. The Business Development Manager has both development and “direct selling” responsibility.

In your role you will:

• Identify, assess, develop and manage new programs and new business opportunities and lead to successful commercialization efforts.

• Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all RFID solutions.

• Work with prospective customers to identify unmet needs, and present compelling solutions.

• Initiate, determine, and present ROI business case analysis.

• Stay abreast industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.

• Surface new ideas, products, applications and solutions to development teams.

• Communicate and link key value propositions, differentiators to customers with RFID solutions set.

• Provide product support, recommendations, samples, technical support, training, and service information on demand. 

• Craft customized go-to-market strategies.

• Develop long-term business opportunities.

• Develop and maintain strong, multi-level relationships with business partners at the customers’ and partners’ organizations.

• Collaborate with other business units.

• Bachelor’s degree preferably in business, economics, and/or technical area.

• Strong knowledge of the RFID industry required. At least 3 - 5 years experience, demonstrable track record with clear knowledge of the market, technologies, players, and channels.

• Strong relationship building skills internally and externally.

• Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

• Have a solid understanding of finance and ROI analysis.

• Interpersonal, teamwork, and written communications skills.

• Ability to work independently.

• Ability to execute.

• Up to 50% travel may be required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

We do not accept unsolicited referrals or resumes from any source other than directly from candidates using their personal email addresses.