Product Marketing Lead, Invoices

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

We are looking for a creative, data-driven marketer to join Square as the PMM Lead for the Square Invoices product. Square Invoices is a fast-growing ($100M+ in gross profit in 2020), freemium, and global product (present in US, CA, UK, AU, JP, and IE) that helps merchants around the world save time and get paid faster by collecting payments remotely from their buyers. Our customers love our product because it's well designed, easy to use, and integrated with the rest of their business operations. We are a full-stack team, spanning across product, design, product marketing, engineering, operations and growth. As a PMM Lead on the team, you'll help drive growth and marketing strategies to help the Invoices PMM team and Invoices team at large accomplish our goals.

You understand product strategy, building brand awareness, growth marketing, and have experience with cross-functional coordination.

You Will:

• Oversee the global growth of Square Invoices, with responsibility for delivering on business metrics and revenue growth across products (Free and Paid tiers) and markets
• Manage and lead a team, made up of IC product marketers
  • Establish a team vision, strategy, and operating principles, to ensure each PMM is set-up for success as they develop individual plans to support product and business goals
  • Oversee the team's development of annual and quarterly plans that guide growth across the customer lifecycle, and ensure tactics are high-quality and create meaningful results or learning
• Embody the voice of our customers, and translate their needs into opportunities for product strategy
  • Identify target customers, their needs, and how products will meet those needs
  • Understand customer needs through surveys, interviews, and analysis of product usage data
  • Be a conduit for the voice of the customer to the product team and company
• Develop marketing strategies to accelerate growth of invoices products among target audiences
  • Lead go-to-market strategies, essential messaging development and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Build relationships throughout the company to help unify our narrative, amplify our strategy, and build more collaborative and efficient work processes
  • Develop data-driven lifecycle marketing strategies aimed at optimizing product growth and retention
  • Guide post-launch marketing programs to increase product growth
  • Review competitive offerings and guide ongoing differentiation

You Have:

• 8+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2C/B2B marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Excellent management skills with the ability to amplify and lead a product marketing team
• Knowledge of SaaS-based and freemium business models along with email and paid marketing for both acquisition and lifecycle marketing
• Experience navigating a complex, matrixed organization, and adept at building strong relationships across our company

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.