Marketing Specialist

WHO ARE WE?
We've been serving Canadian clients for over 75 years. The companies that began independently and now form Dexterra Group have an outstanding record of supporting the infrastructure and built assets that play a vital role in our society and helping our clients achieve higher performance and productivity. Powered by passionate people, we bring the right teams with the right skills together, offering both experience and regional expertise so companies can operate day to day – confidently and successfully.

WHAT’S THE JOB?
The Marketing Specialist performs some or all of the following duties:

• Assessing needs of our internal business unit stakeholders and collaborating on a recommended approach, including key messages, content format and distribution channels to meet communication objectives
• Stakeholder interviews with subject matter experts and other forms of primary and secondary research to establish industry and audience insights
• Craft key messages aligned with audience insights to inform content development
• Create story-based content, including blogs and case studies, for use on the website, social channels and campaigns
• Project manage the creation of content, working collaboratively with business leaders, creative services and other members of the Marketing and Communications team
• Assist the Director with developing audience-based, outcomes-focused marketing and communications strategies
• Create editorial calendars for social communities, manage social communities, and ensure alignment with social media strategy
• Publish content to the website and social channels using CMS and scheduling tools
• Analyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape activities
• Stay up to date on the competitive and industry landscapes
• Perform other related duties as required

EXPERIENCE & KNOWLEDGE YOU’LL BRING TO THE ROLE

• Post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
• 5+ years of B2B marketing and communications experience
• Strong SEO content writing and best practices with an understanding of the B2B buyer journey
• Exceptional project management and communications skills
• Thorough understanding of the digital marketing ecosystem and performance tracking, including campaign management, Google Analytics, keyword analysis, and search ads
• Experience with various martech platforms such as Hubspot, Hootsuite, and Meltwater
• Well-versed in Microsoft Office, including Word, Excel, PowerPoint and Teams
• Adobe Creative Suite skill are considered an asset
• Strong verbal and written communication skills
• Well-developed organizational, time management and decision-making skills
• High level of integrity, accountability, and work ethic
• A passion for B2B content marketing

WHAT’S IN IT FOR YOU?

• A place where people matter i.e., benefits start on first day on the job
• Whereas other companies are downsizing, we are growing!
• Be #1 on day 1 by joining an industry leader
• A true ability to leave your mark and not just be a cog in a giant machine