Content Marketing Lead

Shopify has redefined commerce, raising the standard for how businesses of all sizes manage, market and sell their products and services. With over 1,700,000 merchants in more than 175 countries, powered by the most innovative platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets. Shopify also practices a platform-driven approach to building what the majority of our merchants need the majority of the time, but intentionally leaves room for developer opportunity to differentiate Shopify’s multi-channel strategy.

Shopify’s mission is to make commerce better for everyone. To deliver on that promise, the content marketing team is helping our merchants make better decisions through the content we create.

Your part in that mission will be to understand the needs of our merchants, and to create content and build content strategies that help them unlock the value of Shopify’s products and services. You’ll work closely with the local APAC marketing team and Global content team to develop and execute an editorial calendar that delivers beautiful, clear and engaging content. You will lead the development and execution of existing and new communication channels, consulting with key stakeholders across the business to understand the proactive and reactive communication needs of our marketing teams. 

You’ll help build and lead a team that collaborates with content creators, marketing managers and subject matter experts to plan, commission and distribute content that improves the performance of our content, campaigns and always-on programs.

​​​​​​Responsibilities:

• Understanding our audience and the market: You’ll be responsible for understanding our merchant needs and the industry landscape desk research, interviews, merchant surveys, and commissioning proprietary research. You’ll be an expert at turning that data into original insight and actionable recommendations that improve the performance of our content programs.
• Building full-funnel content journeys for our priority topics: You will create content strategies around our key content themes–considering the impact of content at every stage in the customer journey, from social video and lead generating content like guides and webinars to sales enablement and product education. You’ll work with writers, editors, producers, designers and marketers to develop unique and memorable content that pushes creative boundaries and provides deep value to our audience.
• Improving performance of content in campaigns: You’ll work closely with campaign managers to up-level the performance integrated global campaigns through content strategy, getting buy-in from stakeholders on your ideas, then working with both global and regional teams to make it all happen. You will also be responsible for reporting on the impact of the work your team does, and using those insights to optimise content performance.
• Leading a team: You’ll oversee our approach to campaign content strategy and content insights, including hiring and training a small but mighty team of content marketers. You will guide your team in scoping initiatives with the right constraints, and will create the conditions for individual success through regular team time and 1:1s, performance management, feedback and coaching. 

• 7-10 years of experience developing content for a B2B audience, bonus if you have experience in the ecommerce or retail space.
• Strong writing and editing chops, with a talent for distilling complex ideas into plain language in your briefs, strategies and in long-form content.
• Confident owning the whole content strategy process including research, planning, creation and distribution.
• An expert in your discipline, with deep knowledge of audiences, channels and high impact marketing tactics.
• Capable of solving unfamiliar complex business problems that extend beyond content. 
• Excels at turning data into strategic recommendations, and developing proprietary insights with custom data. 
• A knack for building streamlined processes for content marketing and knowing how to efficiently manage expectations–and prioritise your team’s workload. 
• Familiarity with marketing automation and CRM software (e.g. Salesforce, Marketo, etc.), workflow software (e.g Asana, Wrike), analytics software (e.g. Google Analytics, Bizible, etc.), and content management systems (e.g. Contentful).
• The ability to work closely with product, marketing and data teams to report on the performance of your work, and to use those insights to improve content performance.
• Adept at building high-trust relationships that make honest feedback conversations possible. Receives feedback with humility and grace. 
• Knows how to defend good ideas, without being defensive, and creates an environment that leads to good creative work. 
• Takes ownership of learning within their discipline, and educating stakeholders at every level of the business.
• A passion for learning about your audience (our merchants, as well as a genuine interest in the commerce space.
   

We know that applying to a new role takes a lot of work and we truly value your time. 

This posting will close Tuesday 26 October 2021. 

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.