Director, SMB Marketing Demand Generation - North America

SMB Segment will continue to be a high-growth segment for NielsenIQ.

SMB Marketing Demand Generation will play a critical role in building the SMB Marketing plans and executing multi-channel marketing campaigns that drive interest in the industry for NielsenIQ brand and our solutions. The objective for the SMB Marketing Demand Generation role is to build & manage SMB Marketing campaigns, build awareness of our brand, drive engagement with our content and fuel the sales funnel with Early Qualified Leads (EQLs), Marketing Qualified Leads (MQLs), which will be nurtured to drive conversions and sales revenue.

SMB Segment will continue to be a high-growth segment for NielsenIQ.

SMB Marketing Demand Generation will play a critical role in building the SMB Marketing plans and executing multi-channel marketing campaigns that drive interest in the industry for NielsenIQ brand and our solutions. The objective for the SMB Marketing Demand Generation role is to build & manage SMB Marketing campaigns, build awareness of our brand, drive engagement with our content and fuel the sales funnel with Early Qualified Leads (EQLs), Marketing Qualified Leads (MQLs), which will be nurtured to drive conversions and sales revenue.

Director, SMB Marketing Demand Generation will work cross functionally with content marketing, product marketing and PR/ Communications to build successful end-to-end (E2E) campaigns that will generate Early Qualified Leads (EQLs), Marketing Qualified Leads (MQLs) for solutions towards meeting sales revenue goals. Responsibilities include developing and implementing end-to-end integrated digital marketing campaigns with focus on reaching a broad audience to drive awareness and interest to our suite of solutions.

●      Build out 1H, 2H SMB Marketing Strategy, Plan & Calendar in support of SMB Bus. Unit and responsible for SMB Marketing performance and results.

●      Develop SMB Marketing Campaign plans and architecture to support the full-life cycle of campaign flow from Discover, Learn, Try, Buy and Advocate.

●      Implement and manage multi-channel campaigns to activate demand and drive EQLs, MQLs and fuel the sales pipeline.

●      Build segmentation lists for email campaigns using a CRM platform. Work with content team, marketing ops and creative team to build compelling assets and ensure timely execution of marketing campaigns.

●      Build & Publish marketing KPI reports across marketing channels.

●      Collaborate w/ Brand Teams to ensure messaging & positioning for SMB

●      Analyze E2E campaign performance to inform tactics and iterate as necessary.

●      Work collaboratively with marketing ops and creative teams to ensure timely deployment of email campaigns.

●      Collaborate w/ digital team to publish content on website in a timely manner.

●      In collaboration with the content team (global, product) direct, build and manage content plans across social posts, articles, video and gated content.

●      Team w/ SMB Sales to develop SMB Marketing drum-beat and engagement to drive new client acquisition thru tailored promotional offers.

Curiosity drives your interest in what moves the market. You like to stay up-to-date on topical issues, and identify innovative marketing opportunities. Being part of a team is important to you and you thrive on pushing to achieve team goals. You’re known for your willingness to get things accomplished, even if the path towards it is complicated. You enjoy building a marketing narrative around product solutions and motivated by campaign success metrics. You manage relationships and expectations as well as you manage projects, and your work speaks for itself.

●      Bachelor’s degree in marketing or business.

●      At least 5 years of marketing or related commercial experience in the FMCG B2B environment, preferably executing some of the same tasks to be managed in the role.

●      At least 5 years of experience in digital marketing or commercial / sales across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email) design and content support, campaign development and campaign measurement.

●      At least 5 years experience executing innovative and creative ABM programs across channels to generate pipeline from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement.

●      Understanding of multiple marketing channels including email, paid social media, google ads and digital advertising.

●      Experience with CRM and marketing automation platforms such as Salesforce preferred.

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.