By: Onkar
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.
Closing date 08th November 2021
Please provide a covering letter with your application
What you'll be doing:
Working within the Books Division, in the Lifelong Learning marketing team, you’ll play a key role in developing audiences across your assigned industry sectors, managing a range of digital marketing channels but with a particular focus on paid social engagement.
You will seek to develop sales opportunities for our content to individual professional audiences, as well as to corporate organizations and as such this role will cover both B2C and B2B activity.
You’ll be responsible for planning, implementing and reporting on paid advertising through Facebook, Twitter and other social platforms to promote books and free content that bring visitors to our e-commerce site that convert into purchases, leads and opt-ins. This includes acting as a ‘champion’ and establishing best practices within the team, providing training and guidance to ensure colleagues are successful. You will also work to align our paid social activities with owned and earned media and have the opportunity to work in other marketing channels and develop new skills.
Responsibilities will also include the creation and execution of quarterly marketing plans that incorporate paid social, PPC, content marketing, and email campaigns that drive engagement and achieve revenue goals.
What we are looking for:
Already a marketing professional, you’ve got experience managing budgets and running successful paid advertising campaigns on Facebook and Twitter. What else do you need?
You must have the right to work and live in the United Kingdom.
This role is open to candidates in all locations across the UK. Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between.
At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state or local law.
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