Marketing Lead

R2 Capital provides flexible working capital to SMBs in Latin America. We embed our technology onto payment processors, POS systems, and marketplace apps, collecting our capital with a % of sales.

SMBs make up over 90% of companies, yet they face a trillion-dollar credit gap. At R2, we believe that small and medium businesses are the productive engine of society.

Our mission is to unlock their potential by providing financial solutions that are tailored to their needs. We are reimagining the financial infrastructure of Latin America - where SMBs financial needs are satisfied without ever having to go to a bank.

Marketing Lead

Who we are

Small and medium businesses (SMBs) make up over 90% of companies, yet they face a trillion-dollar credit gap. At R2, we believe that small and medium businesses are the productive engine of society.

Our mission is to unlock their potential by providing financial solutions that are tailored to their needs. We are reimagining the financial infrastructure of Latin America - where SMBs financial needs are satisfied without ever having to go to a bank.

We integrate with some of the largest technology platforms (payment processors, POS systems and marketplace apps) in Latin America and embed tailored financial services that SMBs can then leverage. As a Marketing Lead, we’re looking for a leader who will define and execute R2’s brand & communication strategy to effectively deliver financial services through each of our partnerships at scale. The Marketing Lead will also assist in building the infrastructure & tools (CRM, etc.) required to optimize conversion.

What you’ll work on:

• Define R2 Capital’s brand identity and positioning
• Create content explaining the product for all partner and market verticals (ads, mailings, videos, blog posts, etc.)
• Develop high impact marketing campaigns with partners
• Enable partners with content to drive conversion of financings through partners’ channels (mailings, push-notifications, social media, blog posts, WhatsApp, etc.)
• Lead relationships with marketing agencies and/or designers across LatAm
• Liaise with product/tech teams to adapt our content as the product evolves
• Establish KPIs, analyze results of marketing campaigns, and present findings to team
• Assist in designing customer journey and optimizing conversion funnel
• Assist in building and monitoring results in CRM and retargeting infrastructure
• Assist in making sure all marketing & customer support tools communicate R2’s offering properly

Who you are:

• 3+ years of experience in content marketing & branding
• Stellar written and oral communication skills in Spanish
• Motivated self-starter, with a bias for action, who thrives in a hyper-growth environment
• Knowledge of growth marketing channels & tactics
• Passionate about fintech in Latin America
• Experience with CRM tools such as Pipedrive, Hubspot, Airtable, etc.
• Knowledgeable of needs of SMBs in Latam is a plus
• Experience in B2B with “end-user” angle is a plus
• Demonstrated success in roles that are partner-facing with understanding of how to drive business through the partner ecosystem is a plus

• Go
• React
• Python
• SQL
• AWS
• Hasura
• Docker / Kubernetes