Hubspot B2B SaaS Digital Marketing Manager

John Snow Labs is an award-winning AI and NLP company, accelerating progress in data science by providing state-of-the-art software, data, and models. Founded in 2015, it helps healthcare and life science companies build, deploy, and operate AI products and services. John Snow Labs is the winner of the 2018 AI Solution Provider of the Year Award, the 2019 AI Platform of the Year Award, the 2019 International Data Science Foundation Technology award, and the 2020 AI Excellence Award.

John Snow Labs is the developer of Spark NLP - the world’s most widely used NLP library in the enterprise - and is the world’s leading provider of state-of-the-art clinical NLP software, powering some of the world’s largest healthcare & pharma companies. John Snow Labs is a global team of specialists, of which 33% hold a Ph.D. or M.D. and 75% hold at least a Master’s degree in disciplines covering data science, medicine, software engineering, pharmacy, DevOps and SecOps.

We’re looking for a Digital Marketing Manager who specializes in Hubspot Automation, Copywriting, Email Nurture Campaigns, and Account-based marketing. 

We’re an B2B SaaS company with a global virtual team, building the most widely used NLP Library in the Enterprise. You will be marketing to data scientists in the top Healthcare and Pharma companies, so having experience working for a technical company is a plus.

Your main responsibilities include:
Managing Hubspot Automation. Building and optimizing email and muti-channel nurture campaigns to turn leads into MQL’s, MQL’s into SQL’s, and so on. Expertise with setting up, optimizing, and analyzing workflows for different funnel stages is important.
Email Marketing. Create onboarding, nurturing, reengaging email campaigns, etc. - including both writing copy and Hubspot execution.
ABM campaign management. Come up with and execute multi-channel account-based campaigns, collaborating with other specialists on the team.
Hubspot Management. From managing lists and contacts to reporting, people on the team should be turning to you for help.
Working closely with the Sales Team to provide high-quality MQL’s on a weekly basis.

Here are the first couple of projects you can start with:
Hubspot Funnel Audit. Assess contacts at different stages on the funnel and provide useful insights. For example: what channel generates the most leads, what channel generates most Closed Opportunities, what regions are the best to execute specific campaigns in, and how many touchpoints it takes to convert between funnel stages.
Hubspot Workflow Audit. Study the performance of our workflows and identify key errors, learnings, and insights that will help us optimize.
Hubspot Email Marketing Audit. Come up with findings about the best & worst performing emails, strategies, audiences, etc, and then optimize.
 

Qualifications:

•    Bachelor's Degree in Digital Marketing
•    2+ years of experience working in Digital Marketing

•    Excellent time management, attention to details, and organizational skills
•    Critical and analytical thinking
•    Proficient in Microsoft office applications
•    Strong written and verbal communication skills
•    Strong dedication to team success
•    Capable of working and making decisions independently

Screening questions:

Please provide examples of the email campaign you’ve written and executed, focusing on the strategy, copy and results.
Please describe your level of familiarity with Hubspot, focusing on Automation.
Please describe your experience with Account-based Marketing.
 

• We are a fully virtual company, collaborating across 22 countries.
• Open to candidates North America or Europe.
• This is a contract opportunity, not a full-time employment role.
• This role requires the availability of at least 20 hours per week.