Copywriting Strategist

At Insane, we keep sanity in the back seat. Creating out of the box campaigns, coming up with exceptional concepts is what gives us all that rush we need to remain insane.

Everyone here has their own niche, be it in paid ads, conversion rate or customer value optimization, our workspace are full of meditative faces, deeply involved in conquering hurdles making our clients richer. This freedom to make decisions, this freedom to play is what helps Insane grow.

Insane results for our past clients have helped us handpick clients that are as insane as us, who can keep up and stay sane when we propel them with 10x growth. This is the insanity they start to crave and thus stick with us for the long term, which is why most of our revenue is from recurring clients who have been with us for all this while.

If you believe copywriting is a strategic game and not a play of words, guesswork, big fonts or simply being clever in any shape, way or form... And come with a pinch of leadership, client handling capabilities and experience with conversion rate optimization, you might just be what we at Insane Marketers are looking for.

We are looking to hire a dedicated Copywriting Strategist to lead a team of copywriters, train them & upgrade the results we create by improving our copywriting strategy right from client onboarding to the testing and optimization phase. 

As a Copywriting Strategist at Insane, you will be expected to lead a team of copywriters, train them, create strategies for our clients.

You will also be expected to be highly data-driven to plan strategies for various content assets and to analyze data from the performance of the creatives to see what is working and what’s not. 

Creative assets include planning and writing content for video scripts, landing pages, Facebook and Google ads, emails. 

Your key responsibilities, in a nutshell, include evaluating analytics from tests, data and performance of the creatives to plan copy as needed for various clients.

Your day-to-day

• Data analysis of copy to see what is working & what is not working.
• Identifying areas of opportunity/problems across the copy strategy & creating solutions for the same
• Training copywriters with data-driven insights
• Reviewing work of copywriters & giving feedback
• Writing copy for all the stages of the customer journey
• Measuring the impact of the copy through data, tests and improving on a consistent basis
• Creating efficient processes to deliver quality work at scale. (Example: Templates & Swipe files for videos scripts, ad copy, landing pages, creative brief)
• Collaborate with project managers & distribute work effectively among copywriters

Requirements

• Top class English communication skills
• Leadership skills
• Ability to understand the audience to find out what motivates them
• Ability to think conceptually
• An understanding of user experience
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation

Schedule

• Day shift
• Flexible shift
• Monday to Friday
• Work from home

Why Insane?

• Flexible timing. You choose your style (as long as you make yourself available for calls)
• We don't micromanage. We expect you to do your job right by yourself without any external pressure
• We try to provide all the support that you need (that includes training and upskilling as well)
• Speak up. If you feel something has to be improved or done in a better way
• Performance is a key metric.