Automation Marketing Manager

Asset Intelligence, part of global media corporation Informa Group, is a market leading provider of data and business intelligence to the US construction and transportation sector. Our brands EquipmentWatch, Price Digest, Costtrax and Fleetseek are used by contractors, government transportation bodies, equipment finance providers and fleet companies to drive investment decisions and cost management strategies for their equipment fleets & assets.

We are seeking a dynamic, experienced Automation Marketing Manager to join a diverse, driven, and agile team who is responsible for ensuring that marketers have everything they need to execute successful multichannel campaigns.  

As part of the Marketing Automation Support Team, you will play a key role within the business  by providing day-to-day operational support to marketing, maintaining and monitoring key aspects of the automation platform, managing and developing system assets and monitoring key system performance indicators.

The ideal candidate will have a passion for marketing technology and Marketing Automation in particular, with a wealth of experience in supporting these platforms and a solid understanding of how they should be used by marketing functions for maximum benefit.

• Support the marketing team in increasing the quality and engagement of our audiences
• Creating and editing email and landing page HTML
• Form linking, updating on both Eloqua and WordPress
• Developing nurture and automation campaigns
• Develop continuous A/B web and email testing
• Troubleshooting issues with platform assets and processes.
• Providing reporting, insight and analysis on key marketing performance measures
• Testing new platform functionality, designs, and processes
• Develop process and workflow improvements
• Monitor data quality and deliverability
• Assist in generate high-quality content for prospective and existing customers including emails, case studies, webinar and video content, landing pages and assist in the development of white papers, blogs and more working with the Content Marketing Manager
• Collaborate with the wider marketing team to drive marketing qualified leads through campaign activities to targeted customers
• Working with the Marketing & Sales teams to articulate product value proposition, and champion the product internally and externally.

• 3-5 years of experience in marketing, preferably in B2B
• Excellent written, verbal, and visual communication skills with an appreciation for detail and persuasion
• Experience marketing enterprise data and/or technology solutions
• Deep understanding of subscription data and software business models.
• Strong project management experience and skills. Highly organized and attentive to detail.
• Be a strong copywriter with creative flair and eye for detail
• Excellent communication skills with the ability to communicate at all levels of the organization internally and externally.
• Team player who brings a sense of positive energy and the ability to influence, inspire and motivate cross-functional partners across the organization.
• Strong business acumen and analytical skills with the ability to construct and evaluate different business model approaches to maximize ROI.
• Outstanding attention to detail
• Organised, logical, and thorough with a high attention to detail
• Highly analytical
• Process driven, with a systematic approach to getting things done
• Comfortable working under pressure in a time sensitive environment
• Adaptable/flexible in a changeable working environment
• Excellent knowledge of marketing automation platforms and experience in supporting them (Eloqua preferred)
• From Marketing /Marketing Ops/ Martech background
• Understanding of marketing, communications, and digital needs
• Experience of using CRM technology
• Knowledge of HTML & WordPress
• Experience of creating html emails and landing pages
• Good understanding of websites & website structure
• Excellent understanding of the English language (both spoken and written)

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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