Senior Marcom

Join our dynamic workplace as a self-starting marketing executive .  You will play a pivotal role in driving commercial and customer acquisition and enablement initiatives across the globe, representing Enterprise Service Management.

In this role you will be a key member of the  Marketing team.

This position will require:

Product-focused content planning and creation

• Build on product messaging that sets new products apart from competitors to showcase our unique selling points
• Plan and participate in the launch of new services and products which involve several different departments
•  Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Create content such as case studies, videos, website copy and blog posts
• Confidently host thought leadership and demand gen webinars, live presentations and on demand videos

Conversion, enablement and demand generation

• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
• Monitor audience growth and engagement, that will ultimately be nurtured into high quality marketing leads
• Research and understanding of the target audience, industries and personas

Tracking success and communicating learnings

• Documented campaign planning
• Routine reporting of tactics employed, and results garnered
• Good stakeholder management and communication skills

We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and elevates the entire team to a higher level.

• Bachelor’s or Master’s Degree or University Degree or equivalent (technical studies, computer science or marketing preferred)
• 5+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
• Technically fluent, you are comfortable dealing with technical information and can translate technical capabilities into customer benefits.
• Understanding of product marketing, inbound marketing, and content marketing. You are familiar with the process of product management and how product marketing fits into it.
• Have solid knowledge of marketing analytics, automation, and content creation tools.
• Ability to think creatively and break industry stereotypes
• Strong public speaker, comfortable in front of large, senior groups
• Excellent writing skills and a passion for storytelling and digital content
• Experience developing and delivering product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)
• Proven success working with global, cross-functional teams

• Self-motivated, accountable approach and a strong sense of teamwork
• Possesses good organisational, presentation and facilitation skills
• Takes initiative to follow through on requests and commitments
• Exercises strong business judgement supporting IFS’s strategy and vision
• Recommends actions that are consistent with IFS’s values, objectives and goals