Senior Programmatic Account Manager


Publicis Groupe

Toronto, Canada
Full Time
2y ago

Company Description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centres of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce.

In addition to providing continuing opportunities for career growth we are proud to offer our employees market leading benefit and incentive programs.

You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and market leading savings and pension plans.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

The Senior Programmatic Account Manager is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering.​

​As a Senior Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Senior Programmatic Account Manager will also own development of their own campaigns across selected Demand Side Platforms. They will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best in class collaboration across multiple teams – both internal and external.


  • Develop campaign strategy with the internal or external client teams​
  • Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level​
  • Provide advanced actionable insights and implement them so see campaign take shape​
  • Create programmatic campaigns within our demand side platforms​
  • Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients​
  • Communicate campaign details and objectives as necessary, including KPI expectations​
  • Lead and mentor junior members of the programmatic team 
  • Keep up with new and innovative programmatic technology trends


  • College or University degree required​
  • Experience activating campaigns in Demand Side Platforms – 5-6 years preferred.​
  • Experienced in uploading and troubleshoot creative assets​
  • Strong communicator/collaborator​
  • Perseverance/tenacity​
  • Well organized/diligent/detailed oriented ​
  • Strong numerical and computer expertise​
  • Inquisitive, asks questions, out of the box thinker​
  • Accountable

Additional Information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted.

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