Director, Strategy

at

Publicis Groupe

New York, NY
Full Time
3y ago

Company Description

Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.  

We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.  

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM. 

Job Description

Director, Strategy 

Are you an innovative strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.  

Responsibilities include:   

  • Developing strong client relationships as a key strategic and business partner  

  • Guiding the strategic direction in relation to our clients’ brand development and marketing approach 

  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats 

  • Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation) 

  • Developing an understanding and ability to advocate for the full suite of strategic skillsets and solutions offered by SSW  

  • Collaborating with the creative, account, strategy, medical and analytics teams on business, brand and communications/content strategies  

  • Developing POVs for our clients around business-critical issues and trends 

  • Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies  

  • Developing inspiring creative and project briefs 

  • Ability to lead the translation of insights into strategies and tactics 

  • Leading internal brainstorms and client workshops 

  • Participating in new business pitches  

  • Partnering with clients on market research activities  

Qualifications

Skills/experience required:  

  • HCP marketing experience 

  • Experience with oncology brands very, very desirable 

  • Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level 

  • Able to develop strong client relationships and trust based on deep immersion in their business 

  • Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words 

  • Creative thinker  

  • Adept at storytelling  

  • Able to simplify and clarify complex concepts  

  • Excellent analytical skills 

  • Presence and personality, or, in other words 

  • Superb and persuasive communications skills, both written and verbal 

  • Clients and the internal team want to work with you  

  • Collaborative approach 

  • Leadership skills  

Additional Information

All your information will be kept confidential according to EEO guidelines.

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