Media Planner


Publicis Groupe

New York, NY
Full Time
3y ago

Company Description

We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Job Description

Razorfish is seeking a Media Planner! The planner within Media Strategy team, is responsible for the plan development of digital onsite media monetization as well as the general oversight of campaign management for their team. This individual serves as the team lead on campaign-related topics and tasks, and are generally responsible for high profile requests for proposals (RFPs), maintaining successful relationships with day-to-day client contacts while also participating in the mentoring and training of new and junior-level staff members

Core Responsibilities

  • Campaign proposal response and plan development
  • Management – Delegate workloads for a team of 2-3 throughout plan research and development process
  • Planning - Determine appropriate audience selection, provide rationale supporting plan decisions, and deliver to client for approval
  • Research – Review our Performance Library tool or previous wrap-up reports for insights on which targets have historically been top performers for campaign objective
  • Client Communication
  • High level of client exposure and communication throughout campaign development process and during pitch work.
  • Subject Matter Expert
  • Working with Sr. Planners on specific non-campaign initiatives relating to a variety of business needs (e.g. process updates, product rollouts, resource captain, etc)
  • Act as point person to determine product and/or process next steps, coordination and ideation with clients, and ultimately assist in disseminating decisions across our team

Experience & Milestones

  • Typically 1-2 yrs experience in Media activation, Digital experience is required
  • Has demonstrated strong relational skills (clients, internal team, and partners)
  • Has the ability to present confidently to mid-to-senior clients
  • Has the ability to work independently with minimal supervision
  • Has demonstrated quality control of their own work
  • Has shown emerging managerial potential
  • Experience analyzing data and market research, 1+ years preferred
  • Proficient in the use of third-party tools and developed the ability to field questions/offer advice regarding how tools should be leveraged
  • Strong attention to detail, and comfortable working within a rigid process structure with a high degree of autonomy

• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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