Digital Strategist

Brainrider is a B2B marketing and creative services agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with in-house marketing teams, creative teams, and internal agencies to fill capability and capacity gaps, enabling them to execute their brand and growth marketing programs at scale.  

We are a team of craftspeople. Our understanding of B2B and digital marketing earns our clients’ trust. We are successful when our clients value the work we produce and the expertise we share. We hold ourselves accountable. We are driven to become better. We do our best when we work as a team. 

Are you our next team member?

We are looking for a B2B Digital Strategist to join our growing team! This is a full-time position working within our growing Strategy and Planning team. 

In this role you will collaborate with our clients to ensure all digital marketing campaigns are planned holistically, aligned with best practices, and aligned with marketing objectives. You're excited by B2B marketing, follow industry trends closely, and love sharing your knowledge with others. A strong background and experience in digital marketing, marketing operations, demand generation marketing, account based marketing and/or technical marketing is critical for success in this role.

Acting as a trusted advisor to clients, you enjoy collaborating and are an effective listener. You're comfortable making recommendations that demonstrate your deep knowledge of digital marketing best practices, and you're known for your ability to provide strategic guidance that supports client business objectives. You can zero in and identify capability and capacity gaps, coach team members, and effectively deliver projects that exceed expectations. You are not afraid to roll up your sleeves and lead by example.

What You'll Do:

• Create digital marketing campaign plans that can be executed by the Brainrider studio.
• Carry out discovery to determine key facts and insights to aid in the planning of campaigns. This may include client interviews, document reviews, research, and audits.
• Present completed campaign plans to clients to ensure that they meet client expectations and align with their overall marketing objectives.
• Provide ongoing support and input to the Brainrider studio teams to ensure that your campaign plans are clearly written and are executed as planned.
• Provide guidance to clients on best practices in B2B digital marketing and B2B marketing operations.
• Run analyses and audits of client’s websites, marketing automation platforms and content libraries to provide prioritized strategic recommendations, aligned with B2B best practices.
• Support our clients in their overall marketing strategy, providing input for areas of focus in content marketing, website development, marketing automation, product, and brand marketing.
• Run workshops with Brainrider clients to support their strategy and planning, increasing their understanding of their ideal customer, shifting toward becoming a more customer-centric marketing team, and increasing their maturity of the use of a complex B2B tech stack.
• Partner with fellow Strategists and VP Creative Services in standardizing processes and practices around key Strategy and Planning projects to ensure consistency of delivery, and to enable easier marketing and selling of Strategy and Planning products.
• Directly work with studio experts to deliver on projects and best practices
• Identify opportunities for growth for the Strategy and Planning practice through the development of new capabilities and products.
• Analyze and interpret data and results to proactively suggest campaign improvements and generate plans for new campaigns and initiatives.

What You'll Bring:

• People management experience in a demand generation, ABM, or campaign marketing role with a B2B focus.
• Proven ability to execute multi-touch full funnel B2B marketing activities with measurable outcomes.
• Experience in planning, communicating, and executing integrated campaigns, including tactics like live events, digital programs, SEO/SEM, social networking and digital advertising.
• Optimization and recommendations of advertising and always-on digital marketing campaigns to increase performance and efficiency over time.
• Knowledge of digital marketing best practices across various B2B channels and mediums.
• Experience with marketing automation software such as Pardot, Marketo, Hubspot, and CRM software such as Salesforce.
• Experience with web analytics software such as Google Analytics.
• Experience running ad campaigns on platforms such as Google Adwords and Facebook Ads Manager.
• A working knowledge and understanding in at least two of our studio practice areas: content, design, and digital (martech + paid media).
• Excellent written, presentation and oral communication skills. Comfortable leading client workshops and discovery sessions.
• Ability to work independently and under pressure with frequent changes and tight deadlines.
• Strong listening skills, paired with a fierce curiosity to seek and understand client problems.

This position is remote until further notice, following COVID-19 recommended SIP guidelines. 

The fine print:

• Please include with your application:
  • Your resume and cover letter—we would like to learn more about you and your experience
• Candidates selected for next steps will be contacted

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

You can learn more about us at Brainrider.com