By: Onkar
About Informa Markets
We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
The Community Manager is responsible for engaging and retaining SupplySide audience members on broad scale within the SupplySide 365 platform, as well as showcasing and representing SupplySide within other industry venues. This role serves as a voice for the brand in both prepared content and in timely/responsive/conversational manner.
This is a dynamic position that requires a hunger and curiosity to learn nuances of the Informa Markets Health & Nutrition audience ecosystem, excellent communication skills and time management, and results-oriented performance. You should have experience working with product development and supply chain communities and have an understanding of how they think, what appeals to them, and what drives them to be involved.
SupplySide 365 platform is an always-on industry hub that enables you to find and connect with people, companies, ingredients, services and expertise. It includes many virtual events throughout the year, each focused on unique topics and designed to enable you to connect with other members of the SupplySide community.
Key responsibilities:
· Digital, virtual and physical networking
o Implement social media strategies to increase engagement & followers
o Drive connection between users
o Connect to and leverage adjacent user communities
· Plan, source and distribute content that promotes SupplySide 365 and grows the community
o Regular public and on-camera appearance: prepared speaking, moderating, interviewing
o Written content to be published in brand channels for purposes of SEO optimization and promotion of SupplySide 365 opportunities in education, discovery and connection
o Collaborate with editorial content team to align content segments in complementary fashion
· Build and execute a framework for daily community interactions (this includes moderating and escalating, welcoming new community members, and raising similar ideas).
o Monitor community channels; listen and respond to members
o Respond to customer inquiries & comments on social platforms in a timely manner.
· Active role with official industry Associations and Partner Organizations, serving as primary contact for generating and ushering partner events in SupplySide 365.
o Includes project management for any Partner Organizations with barter agreements related to physical events which offer registration discounts for members, need for member meeting space on-site, etc.
· Deliberate and tangible focus on all personas inside CPG brands and manufacturers.
o R&D, marketing, executives, etc
o Within core and perimeter audiences (pulling perimeter toward core)
· Create a community ambassador program
· Suggest, develop and help implement new strategies to drive increases in membership and improve engagement metrics for existing users
· Work with marketing team to conceptualize valuable campaigns for attracting new users and nurturing our current community base
· Project management for the SSW/FINA Hosted VIP program (both internal and external resources available)
· Stay up to date with the latest industry and digital trends. Active contributor to content planning strategies and tactics.
· Provide feedback and insights to applicable colleagues
· ‘Commentator’ duties tying virtual experience to physical
Key performance measures:
· Quantity and quality of published/presented content – emphasis on video
· Social audience – size, mix and engagement
· Number and quality of ‘commentator’ activities on-site; this is experimentation with tying distant (virtual) users to key aspects of the in-person events
· Number and quality of community influencers/ambassadors/product advocates/super connectors
· Generation of new, qualified Company Pages in SupplySide 365 (including approval process and connecting the right people to our customer service team)
· Perform SupplySide 365 Live sessions, including scheduled custom tours (avg 2x/week)
· Increased engagement: new members, number of plays, time on site, subscriptions/upsell, etc.
· Increased engagement for ‘commentator’ responsibilities (new audience, return audience)
· Net promoter score for products of focus
What you bring to the team:
· 5+ years related experience: brand marketing, content marketing, community management, health & nutrition industry
· Bachelor’s Degree preferred
· Experience in systems and technologies such as:
o Microsoft365, including Word, PowerPoint, and Excel
o Knowledge of various social media platforms and passion for social media marketing
o Experience with virtual networking/virtual event platforms is a plus. LinkedIn is a must.
o Basic graphic design such as Canva.
· Experience with B2B influencer programs/platforms
· Strong attention to detail and proactive behavior and attitude
· Comfortable collaborating internally and externally
· An entrepreneurial spirit and desire to take projects and run with them
· Culturally sensitive and able to balance human factors with professional expectations
· Articulate and responsive in communications, eloquent in the written and spoken word and able to build strong business relationships. Well-developed presentation skills.
· Interest in Health & Nutrition industries; experience and understanding of industry a plus
· Self-motivated and able to manage multiple deadlines and activities simultaneously
· Adapt to changing situations and requirements
We offer:
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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