Sr Associate, Paid Search

at

dentsu

New York, NY
Full Time
8mo ago

Company Description

A global award-winning digital performance marketing agency, iProspect draws upon an in-depth understanding of consumer behavior to help clients meet the fast-paced demands of the convergent world. In 2017, iProspect won over 200 awards, and was named a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017. Top clients include Hilton, GM, Microsoft, Bank of America and P&G.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. iProspect is an agency of dentsu.

Job Description

iProspect is looking to add a Sr. Associate, Paid Search to its team. Reporting to the Paid Search Manager, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates and help manage projects and daily activities.

You Will:

  • Monitor and optimize campaigns to performance goals
  • Provide insights on campaign and industry trends, and present these insights to the client
  • Create and interpret performance reports to provide actionable insights
  • Ensure campaigns use best PPC practice guidelines
  • Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization
  • Produce raw data to create performance reports
  • Attend and contribute to weekly calls and meetings
  • Build strong relationships across PPC and Client Services teams

Qualifications

  • 1+ years of paid search experience (where paid search was the predominant part of your responsibilities)
  • Bachelor's degree
  • Comfort managing client communication without requiring Account Supervisor involvement
  • 1+ years of experience drawing important analysis from data and making specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
  • Well versed in client KPI, specifically in Direct Response
  • An understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • Client-facing presentation experience
  • Google Certification (Fundamentals), Analytics and Adwords Certification

Additional Information

Our Benefits:

  • Comprehensive healthcare plans
  • PTO and family leave
  • 401k

Please note that while this role is located in NYC, it can be permanently remote from any US city. All of our employees are currently working 100% remotely as a result of the ongoing COVID-19 pandemic, and will continue to do so until we are safely able to return to the office.

 

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

 

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