Web Analytics Specialist

at

Publicis Groupe

Toronto, Canada
Full Time
9mo ago

Job Description

Are you passionate about advancements in digital performance measurement? Are you interested in digital ecosystems and different business models? Do you want to learn and grow in a dynamic, creative, and multi-client environment at a 100% digital agency? Do people think you're skilled at summarizing, analyzing, and translating data into easily digestible content? Read on! We have an opportunity that could boost your early career!

Our Offer

As part of the strategy and business design team, you’ll be joining a team of data and web analytics experts. Your role will be to support the agency's clients in the development of digital measurement strategies as well as in the optimization of their various platforms and business activities. You’ll have the opportunity to work in collaboration with project managers, strategic planners, UX designers, and content managers to fuel strategic discussions and the implementation of data-driven recommendations.

You’ll also participate in the development of performance reports for various clients as well as the implementation and configuration of measurement tools. Your analyses will rely on several data sources, including web analytics tools, social media monitoring tools, customer databases, and reports from research institutes. The goal: to translate the study of this data into strategic recommendations and tactics for clients and internal teams.

Your day-to-day involves:

  • Defining analytical requirements for projects and writing design documents for analytical solutions (web and mobile platforms);
  • Performing quality assurance on collected data;
  • Configuring analytics tools such as Google Analytics and Google Tag Manager;
  • Developing automated and multi-channel dashboards for monitoring client performance;
  • Contributing to the development of digital strategies for various clients and collaborating with strategic planners to identify opportunities through available data;
  • Collaborating on data-based recommendations and supporting internal teams in their implementation;
  • Defining KPIs with clients and ensuring their measurement;
  • Monitoring the latest trends/news in web analytics and data science;
  • Supporting the content team in the performance analysis of clients' social media networks and platforms.

 

Qualifications

Conditions for success:

  • Diploma in e-commerce, marketing, business intelligence, or equivalent related program;
  • Experience as a web analytics specialist or equivalent;
  • Experience with one or more web analysis tools such as Google Analytics, Google Tag Manager, Facebook Insights, and Twitter Analytics;
  • Experience with one or more reporting and dashboarding tools such as Google Data Studio and Tableau;
  • Fluent in written and spoken English and French (our clients are international);
  • Intermediate to advanced understanding of web technologies (HTML, CSS, cookies, JavaScript, etc.);
  • Experience communicating and justifying recommendations to multidisciplinary teams and clients.

Assets

  • Certification in Google Analytics IQ (individual qualification);
  • Knowledge of Adobe Analytics and Adobe Dynamic Tag Management;
  • Knowledge of A/B testing tools such as Optimizely and Visual Website Optimizer;
  • Knowledge of best practices for search engine optimization (SEO);
  • Basic knowledge of marketing automation tools: Salesforce Marketing Cloud, Adobe Campaign, Marketo;
  • Knowledge of social media analysis tools: Netbase, Brandwatch.

 

Additional Information

Visibility into Nurun’s interview process:

At Nurun, we want our interview experience to be representative of the employee experience: collaborative, transparent, and friendly. Through virtual discussions in the comfort of your home, you'll meet with your future lead, Tom Boutet, and members of your team. To get to know you better, they'll ask about your approach and  mindset. The entire process will be completed within 2 weeks, guaranteed!

Why Nurun?

  • Large-scale digital projects for major clients around the world;
  • A competitive offer and wide range of social benefits from day one;
  • A hybrid Agile methodology enriched by collaboration with passionate experts;
  • The option of working 100% remotely, with access to a collaborative office space;
  • A flexible schedule that truly allows work-life balance; 
  • A personalized development plan supported by our continuing education platforms.

Who we are

Nurun crafts useful digital experiences that elevate brands and transform businesses. From creating products and services to data science and human research, we take the best of agility and apply a hybrid approach to adapt to the needs of our clients. Even after delivery, our involvement does not stop. We push the limits of technology to evolve and optimize our products and their performance. Curious to know more? Visit us on Instagram and LinkedIn.

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Onkar By: Onkar