Senior Account Executive

at

Publicis Groupe

Philadelphia, PA
Full Time
8mo ago

Company Description

Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

Job Description

Position Summary
We’re searching for a Senior Account Executive who can bond with the client daily, carry cross-channel Marketing programs to fruition and assist Managers in rolling out client presentations. You’ll work in conjunction with the Associate Director, leveraging your knowledge of data capability to enhance innovative campaigns.

Tasks and responsibilities include:

  • Knowledgeable of client’s business, brand, economics, customer insights, marketing strategy/channels, and competitive analysis
  • Understands and articulates overall program strategy, objectives, measurement strategy, and relevant results for programs
  • Assists in brainstorming creative strategies, test-and-learn plans, offer strategies, and channel and site strategies
  • Acts as day-to-day contact for junior to mid-level clients, with a focus on identifying oppurtinities and ideas for cross-capability teams to sell new work
  • Writes short decks and is able to get into client-ready state with guidance from Marketing Manager
  • Consolidates client feedback and leads discussion with internal team members
  • Constructs clear, concise, error-free, communications (written and verbal) that provides details required for a specific audience (internal and client), including clear expectations/action requested and relevant implications (i.e., timing, costs, etc.)
  • Begins to lead status meetings
  • Sets clear expectations for tasks and deliverables, communicating clearly to the team and providing proper materials/documentation when necessary
  • Is able to identify potential financial issues related to the project and escalate appropriately
  • Collaborates with centralized scoping group to develop accurate and informed scopes of work on small to medium-sized projects, including schedules and budges using correct tools (i.e., Microsoft Project. Clarity, Excel)

Qualifications

  • Four year degree
  • 2-4 years experience
  • Creative agency experience desired
  • Proficiency in PowerPoint, Word, Excel, and MS Office
  • Familiarity with MS Access
  • Email and search engine marketing experience
  • Eagerness to start leading a team
  • Strong analytical skills, commitment to a client, and proven ability to manage expectations
  • Strong time management and organizational skills
  • Excellent verbal and written communication skills
  • Outstanding communication and presentation skills
  • Education in web development
  • Candidate must be open to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar