Marketing Manager

Come be a part of a rapidly growing company revolutionizing patient engagement, intake, and patient payments space.

Health iPASS is committed to delivering a better experience for patients and better revenue for healthcare clients nationwide. Our innovative product suite is desgined to engage at every step of the patient journey, from pre-arrivel to final payment. Throughout the process, we provide patients with peace-of-mind through price transparency, so they know what they owe. Health iPASS is committed to delivering better check-ins for patients and better revenue for medical practices. Health iPASS recently became part of Sphere Commerce, a Waud-capital backed payments company serving a majority of the Health Systems in the country and processes over $30B in payments annually.

The Lead Generation Marketing Manager is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads. Ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in hubspot and analyzing results. Candidate will be responsible for nurturing healthy internal and external relationships with the intent of building lead generation program value, direct response tactic execution, differentiating the company from its competitors, becoming a product knowledge expert, and creating an environment for continuous campaign improvement.

Primary Responsibilities

• Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
• Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.
• Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.
• Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process.
• Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.
• Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance.
• Manage team of 7 including copy writer and conference coordinator
• Other duties as assigned

Required Qualifications

• Industry experience within Healthcare IT (preferably on the patient-facing side) + knowledge of healthcare revenue cycle management.
• Bachelors Degree in Marketing or Communications-related field of study.
• 3+ years of in-depth knowledge and experience in lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.
• Excellent written and verbal communication, interpersonal, and organizational skills.
• Highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.
• Able to work in a dynamic environment
• Is a team player with the confidence to present a professional and positive demeanor with internal and external customers.

Note: Successful applicants must submit to a pre-employment background check and drug screen 

Disclaimer:  The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Health iPASS is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.