Marketing Data Analyst


Informa Group Plc.

Milton, United Kingdom
Full Time
1y ago

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Job Description

Closing Date: 2nd November 2021

Taylor & Francis Group have an exciting opportunity for a Marketing Data Analyst  to join the Insights, Merchandising and Pricing team. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information. 

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations and creative trading suggestions. You’ll be kept busy managing some of your own insight projects as well as supporting the Senior Marketing Insights Manager in ensuring that insight actively supports the budget, targets and goals of both Books Marketing and the wider Books trading function.

What you’ll be doing:

  • Development of marketing performance – drive marketing performance through campaign tracking and analysis, benchmarking, and goals.

  • Website performance – use Google Tag Manager to tag website enhancements and develop reporting to monitor website performance through these changes.

  • Support merchandising and pricing – gather requirements, create reports, improve tracking, and provide deep-dive analysis and actionable insights.

  • Enhance internal reporting – optimise the existing suite of reports and dashboards and work with stakeholders to build reports based on requirements.

  • Support colleagues – support colleagues to become more data-centric through promotion of self-service tools, training on reporting available and communicating on developments.

  • Performance reporting – prepare regular reports on performance of department efforts, sharing summaries and actionable recommendations.

  • Bespoke analysis – work with colleagues on their data requirements and analyse and manipulate data to inform business decisions.

  • Project ownership – fully owning several insight and data projects and managing these projects across internal and external stakeholders.

  • Communicate findings – effectively communicate and present back to stakeholders on insights and recommendations.


What we’re looking for:

  • Highly numerate with advanced level Excel.
  • Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI and Google Data Studio.
  • Advanced knowledge of Google Analytics and Google Tag Manager.
  • Experience in Python, R, SQL, or other programming languages.
  • Experience in working with marketing and sales data.
  • Experience in A/B testing, knowledge of other statistical modelling techniques would be advantageous.
  • Understanding of basic eCommerce trends and technologies.
  • A focus on commercial results and making evidence-based decisions.
  • Problem solving and strategic thinking ability.
  • Exceptional communication and influencing skills.
  • A focus on learning and self-development.
  • Experience with the following would be beneficial: Marketing Cloud, Contentsquare, Optimizely, JavaScript, Google Analytics 360.

Additional Information

What we offer in return:

  • A salary of £46,500 per annum
  • 25 days annual leave
  • A discretionary 3 additional days leave at Christmas
  • 4 volunteering days annually
  • Day off for your birthday
  • Seasonal social and charitable events
  • Training and development

You must have the right to work in the advertised location.

This role is open to candidates in all locations across the UK. Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between.

Please ensure that your application is submitted by the closing date of 2nd November 2021.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

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