Product Marketing Manager

at

Shopify

London, United Kingdom
Full Time
1y ago

Company Description

Shopify has redefined commerce, raising the standard for how businesses of all sizes operate, market and sell their products and services. With over 1.7 million merchants in more than 175 countries, powered by the most innovative platform in market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets. 

Shopify’s mission is to make commerce, not e-commerce, better for everyone because we know that more than 80% of commerce still happens in-person. We are obsessed with offering our merchants the best software to run their businesses. And the combination of in person retail solutions as well as online solutions will be a pivotal ingredients in sustaining and growing our multi-channel strategy, that extends merchants’ ability from selling online to selling in-person.  The Shopify Retail team is building software & hardware that equips Shopify merchants to sell in-person. Sellers trust and depend on Shopify POS and custom built hardware to handle millions of transactions weekly. We believe every business selling in-person whether it’s at a pop-up, market, event or bricks & mortar store should benefit from selling both in-person and online. We’re committed to bridging the in-person and online divide for both sellers and shoppers. We are looking for an individual who is passionate to contribute to launching and growing Shopify’s next generation of Retail solutions and products that will bring to life our vision of the future of retail.

Job Description

As the Product Marketing Manager, you’ll develop powerful narratives that bring our next generation in-person payment products to life, and own their marketing and growth. Your focus will span the entire customer funnel, relentlessly driving reach and positive sentiment within your audience segments, product engagement, growth and optimization.  You’ll work closely with the product line owner, the commercial teams, product managers, designers, and other marketers to develop strategies, plans and programs to meet your objectives.

You'll get to do things like:

  • Play a key contributor role in defining the strategy of our next-generation retail solutions, and help expand our current solutions into new markets

  • Influence the products we’re building through market analysis, competitive research and merchant feedback

  • Develop the retail product narrative and positioning that differentiates Shopify’s multi-channel strategy, products and features by understanding merchant and partner needs, product roadmap, market trends, and competitive forces

  • Launch product for and drive adoption of POS by driving cross-functional alignment between Product Management, Marketing, Ops, Sales and Support groups, and defining the target market segments, key messaging and distribution plans

  • Develop business cases to justify marketing initiatives and their budgets, identify KPIs, set targets, and work with finance teams to forecast out metrics like retail customer LTV and customer acquisition cost, and data teams to build scorecards, which you’ll use to report against and analyze the results and impact of your initiatives on a weekly, quarterly and annual basis

  • Support Marketing in the annual planning of their objectives, priorities, targets and budget, providing insightful summaries on how we’re tracking against those annual plans and generating ideas on how to close the gaps and 10x our growth.

Qualifications

  • Experience in a marketing, product marketing, or product role. Ideally, you’ll have spent some time working in more than one of these three.

  • A strong understanding of marketing B2B and B2B2C SaaS products

  • Experience helping drive global business, product, and product marketing strategy

  • Experience marketing to the small business market

  • Experience with a growth company or growth business unit

  • A strong interest in becoming a retail expert, and a passion for the latest technologies

  • Experience using data/analytics to measure the impact of your work in the context of the business priorities

  • The ability to thrive in chaos and think quickly on your feet

  • Excellent communication and organizational skills with great attention to detail

  • A resourceful attitude and strong influencing skills, you'll be working with a lot of different teams across Shopify and external partners

It'd be great if you also had:

  • Experience working in ecommerce

  • Experience working in tech (preferably with a focus on retail) or, hardware tech (like payments hardware or mobile OEMs) - it's important to understand our platform and the products we deliver

  • Experience using Shopify or any ‘like’ eCommerce platforms is a plus

  • Experience using data/analytics to measure the impact of your work

  • A “get shit done” attitude

Additional Information

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. If you’re interested in helping us shape the future of commerce around the world, send us a few samples of your work: portfolio, wireframes, UX flows, publications, or whatever represents what you do best. 

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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Onkar By: Onkar