VP Experience Strategist

at

Publicis Groupe

New York, NY
Full Time
1y ago

Company Description

Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.  

We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.  

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM. 

Job Description

As a VP Group Engagement Strategist your job will include being a key strategic and business partner reporting/supporting the Lead on the account. You’ll be working in a fast paced, agile environment. You’ll be developing omni-channel CRM programs and doing everything from participating in research, writing creative briefs, to working with analytics and technology for CRM program implementation. You’ll also be leading the education of digital platform best practices and winning principles and ensuring proper end to end development, execution and measurement of our creative across platforms (email, social, direct mail and web)

Key Responsibilities:

  • Develop strong client relationships as a key strategic and business partner
  • Guide the strategic direction in relation to our clients’ omni-channel marketing approach
  • Knowledge in different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process
  • Own and develop inspiring creative and project briefs (big idea, digital and other tactical briefs) including leading inspiration workshops and creative check-ins.
  • Create engagement strategy including messaging, cadence, experience and analytics
  • Develop of business requirements for implementation
  • Work with marketing tech stack to execute and implement CRM programs and analytics for business impact
  • Assist team in planning activities such as brainstorming, client onboarding, and internal meetings
  • Collect information around vendors and share knowledge with others
  • Ability to travel – to client’s office and for various types of research

Qualifications

  • 10+ years of relevant experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.
  • Experience with pharma and healthcare brands
  • Quantitative and qualitative thinker with experience in developing holistic consumer journeys, channel planning, and creative briefs
  • Expertise in marketing analytics and data driven marketing
  • Working knowledge of marketing databases and application to omni-channel programs
  • Experience in attending research (qualitative consumer groups, in-home research, innovation research, writing concepts, etc.)
  • Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the team
  • Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
  • Excellent interpersonal skills; the ability to influence cross-functional teams without direct authority
  • Exhibits strong written and oral communication skills
  • Bring a rounded competency set spanning brand strategy/creative development and digital engagement.
  • Creative thinker
  • Adept at storytelling
  • Able to simplify and clarify complex concepts
  • Excellent analytical skills 
  • Presence and personality, specifically;
  • Superb and persuasive communications skills, both written and verbal
  • Clients and the internal team want to work with you
  • Leadership skills (able to hold your own with senior client leadership)
  • Experience with the following platforms:
  • CRM marketing platforms
  • Web analytics: Google Analytics

You Are:

  • Proactive, anticipating needs before being asked
  • Attentive to detail with a commitment to get the job done well
  • A positive and adaptable multi-tasker
  • Resourceful and quick-thinking when facing challenges
  • A great communicator with creative problem-solving skills
  • Team player

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar