PPC Specialist

At Insane, we keep sanity in the back seat. Creating out of the box campaigns, coming up with exceptional concepts is what gives us all that rush we need to remain insane.

Everyone here has their own niche, be it in paid ads, conversion rate or customer value optimization, our workspace are full of meditative faces, deeply involved in conquering hurdles making our clients richer. This freedom to make decisions, this freedom to play is what helps Insane grow.

Insane results for our past clients have helped us handpick clients that are as insane as us, who can keep up and stay sane when we propel them with 10x growth. This is the insanity they start to crave and thus stick with us for the long term, which is why most of our revenue is from recurring clients who have been with us for all this while.

• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google ads, Fb ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating & Managing Multiple Campaigns with Right Ad Copy, optimizing the ad copy, landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analysing and evaluate the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure right ads are shown to the right audiences. 

• Minimum of 1 year of experience as a media buyer or similar.
• Prior Experience of Running Google or Facebook Advertising Campaigns or both. 
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Schedule

• Day shift
• Flexible shift
• Monday to Friday
• Work from home

Why Insane?

• Flexible timing. You choose your style (as long as you make yourself available for calls)
• We don't micromanage. We expect you to do your job right by yourself without any external pressure
• We try to provide all the support that you need (that includes training and upskilling as well)
• Speak up. If you feel something has to be improved or done in a better way
• Performance is a key metric.