With best in class research and predictive analytical tools, the BASES Expanded Verticals team provides comprehensive, end to end consulting for our global Tech, Household Durables/Electronics, and Gaming clients. From identifying white space for new product innovation, to optimizing product features and messaging that inspire a purchase, with BASES Expanded Verticals, you will work with industry leading marketers and see your work come to life.
The BASES Expanded Verticals team is a key part of BASES growth strategy. BASES is the global leader and gold-standard for helping our clients identify, develop and launch new innovations, impactful messaging, compelling designs and optimal activation to realize their growth strategies. BASES has decades of successful leadership across fast moving consumer goods, with the Expanded Verticals teams focused to extend beyond traditional Consumer Packaged Goods. We are the fastest growing and biggest driver of incrementality for the global BASES enterprise. Our teams operate in an end-to-end model where everyone is responsible for opportunity identification, strategic consultation, client management, analytics and reporting.
Be curious. Be creative. Be collaborative. Be forward thinking. Join the BASES Expanded Verticals team and work with our clients as a consultant, a problem solver and the voice of our growing expertise in the Tech & Electronics industries.
When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion. As a Manager, Client Service you will:
Have ownership of high quality client deliverables
Act as a strategic client partner and trusted advisor to key and complex clients
Be accountable for supporting the region in achieving and exceeding revenue targets through excellence in partnership with your Sales colleagues
Have accountability for knowledge management, including client playbooks, best practices, vertical expertise, etc.
Work closely with the Global Expanded Verticals Leadership team and BASES product leadership to ensure BASES bundle of products and services are robust and actionable for the industries
Coach analysts on projects, guiding the development of quality analyses
Drive capacity planning activities, to ensure work is being done efficiently and in a timely manner
Leads client meetings, presents study results and conducts external presentations, as appropriate
Manages the overall success of client deliverables
Accountable for the success of assigned projects
Prepares and presents study results to clients
Maintains client standards: deliverables, terminology, questionnaire standards, study designs, etc. and creates client playbooks
Resolves or seeks support for resolution of project issues to maintain timing and delivery standards
Acts as final reviewer for project work, excluding forecasts, for small/simpler projects
Works closely with Sales team to understand clients’ business priorities and opportunities for engagement
Provides detailed feedback to inexperienced analysts and drives development of senior analysts to ensure high quality client deliverables
Assist with special projects to provide extra value to clients
Strong understanding of all Nielsen Innovation services/tools
Well-versed in non-standard study types (ie restage, future state, complex optimization, etc)
Ability to land complex results in a simple story
Participate in thought leadership
Provides analysts coaching and feedback on a study by study basis
Identify development areas for analysts, looking for opportunities to stretch and grow junior talent and communicates it to Analytics team
Celebrate success and milestones of junior level associates
Works with senior management to ensure adequate resourcing to manage future client demand
May have a direct report within CS
Takes on opportunities to contribute to the broader organization through task forces and special projects.
Detail orientation and strong organization skills
Strong written and verbal communication skills
Ability to think strategically about training and development needs
Strong working knowledge of Innovation Practice products and services, and ability to execute a variety of complex projects with limited support
Works with the VP-DIRs to help execute analytic strategy
Strong interpersonal skills and ability to deal with a variety of performance situations
Drive success of projects independently
You’ll quickly discover that market research is critical to succeeding with customers. While no other company in the world comes close to having the level of insights into consumers that NielsenIQ does, that’s not all that sets us apart.
When you ask, “what's your favorite part of working at BASES?” you will undoubtedly hear “the people!” We take immense pride in the work that we do and how we do it. That is why maintaining the fun, collaborative BASES culture is one of our top priorities whether we’re working from home or the office. Some of the programs that help to define us include:
BASES Sunshine Committee organizes trivia, happy hours, our annual Thanksgiving potluck and more because fun is more than a buzzword, it’s a priority.
BASES Pro Bono Minority Business Consulting Initiative allows us to use our skills to build a better world. We are committed to helping minority-owned and operated businesses win because it is integral to see the representation of the world around us reflected in the clients we serve and communities we measure.
BASES Health & Wellness Committee offers the opportunity to participate on sports teams, in 5Ks, to share healthy recipes, and more because staying active and healthy allows for a better balance between work and home.
BASES Diversity & Inclusion Book Discussion Panel allows us the opportunity to purposefully explore diverse thoughts and learn from each other’s experiences and perspectives. We’re currently reading How to be an Antiracist by Ibram X. Kendi.
Our Operating Principles
Invest in relationships
Creative & agile
Make fun a priority
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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