Associate Director, Integrated Media

at

dentsu

Georgia, GA
Full Time
1y ago

Company Description

We deliver growth through fully integrated solutions and are powered by dentsu group’s best-in-class media, data, technology and content capability. Across the world we work hand in hand with our clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.

Job Description

The Associate Media Director, Integrated Media role is a leadership role as well as a managerial one. The Associate Media Director sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Media Director is to be an expert on the clients’ business and a leader on the day to day client business and within the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Media Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

Media Planning and Execution:

  •  Accountable for media plan output timeliness, accuracy, and overall   excellence
  •  Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
  • Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
  • Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas, with a keen eye for minority owned and operated media publishers
  • May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

 Client & Internal Relationships:

  • Build & maintain trusting, collaborative relationships with clients at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identify opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participate and present in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure
  • Comfortable managing and working with large and complex teams – directly and indirectly with junior talent as well as cross-discipline

 Strategic Thinking & Leadership: 

  • Deep expertise interpreting consumer data and insights and applying them to create unique, audience-first communications and connections plans
  • Provide and/or guide strategic input for all plans internally and externally
  • Provide and discuss industry information on media, markets and related dynamics
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a media planning group
  • Construct and deliver accurate, honest and timely performance management documents

 Communication Skills:

  • Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of business within the team
  • Directs the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information

Qualifications

  • Bachelor’s Degree
  • 7+ years of communications/integrated media planning experience,
  • Bonus if you have experience in communication plan development for multicultural audiences including Hispanic and/or Spanish Dominant, Black/African American or Asian communities
  • In depth client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media and culture
  • Knowledge of both traditional & digital media, with depth in local media expertise
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook
  • Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
  • Experience with MediaTools and buying platforms such as DDS, MediaOcean, SpotToolkit, HudsonMX
  • Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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