Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Merkle’s combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, Merkle joined the Dentsu Aegis Network (DAN).
The role will revolve around the application of advanced analytic and machine learning techniques to drive and enhance the client’s marketing performance across their multi-brand portfolio. The Sr. Manager will be responsible for ensuring timely delivery of data, analytics and strategic consulting to support the client’s marketing initiatives. They will become the client’s trusted advisor, supporting multiple brands within a product division with hands-on analysis and presentations. The Sr. Manager will integrate project work and findings with the Dentsu Aegis Network analytics leads on the account as well as coordinate directly with strategy, product, media planning, and reporting teams. They will participate in creating and articulating relevant solutions for clients and in developing methods or processes for implementation and owning quality assurance on all deliverables.
To succeed in this role, the Sr. Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, ability to work on multiple engagements simultaneously, and the ability to resolve complex issues. This position is based in NYC or Columbia, MD
• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (M.A., M.S., Ph.D.) preferred
• Minimum of 6 years of experience in quantitative marketing arena
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines.
Click on apply will take you to the actual job site or will open email app.