Associate, Digital & Print

at

dentsu

Detroit, MI
Full Time
1y ago

Company Description

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The Digital/Print/OOH Investment Associate is responsible for the negotiating, buying, implementing, and maintaining of media campaigns across multiple /media disciplines.   As an entry level position, the Associate position represents the start of an integrated media career and is highly supervised by the Sr. Associate and above.

This position is essential in the day-to-day tactical management of the account and requires an individual that works well in a team-based, fast paced, detail-oriented environment.   While advanced Media thinking is not expected, the successful Associate is resourceful and demonstrates the initiative to participate in advanced projects.

The Associate position is training intensive.  Aptitude for learning new skills (both technical and organic) and procedures is essential.  The Associate is expected to be an active participant, increasing participation over time in the position.  The Associate is also encouraged to contribute ideas and insights that will benefit our clients.

Negotiating/Buying:

  • Assist with negotiations and buying across assigned Media Discipline assignments/brands
  • Work with planning, analytics, and operations to ensure the proper launch of a campaign/plans
  • Serve as the point of contact for the assigned plan
  • Work in media buying systems to ensure all data points have been finalized for final contracts
  • Utilize syndicated planning tools to run reports and aid in the development of insights
  • Run and maintain competitive spending reports, and execute baseline assessments of data
  • Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs
  • Assist with the preparation, development, execution, and monitoring of media buys for all brands
  • Create and maintain records of buys, insertion orders, schedules, contracts, etc.
  • Assist team in the evaluation of media opportunities
  • Work with Print/Digital/OOH reps
  • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
  • Other responsibilities as needed, special projects, etc.

Client & Internal Relationships:

  • Support team in preparing and delivering work to clients and colleagues
  • Manages internal status reports
  • May be responsible for informing teams of new opportunities or issues
  • May participate and contribute to face-to-face client and vendor meetings
  • Engages with all work-related contacts in a professional & respectful manner
  • Possesses mature and professional business acumen in personal and written communications

Strategic Thinking & Leadership:

  • Keeps current with market research (industry periodicals, email newsletters, websites)
  • Demonstrates active listening skills and ability to apply knowledge over time
  • Recognize potential issues and problems, know when to escalate and propose solutions, where possible
  • Takes clear ownership of assigned tasks

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling, and concise manner
  • Organizes ideas and information logically and sequentially

Qualifications

  • Bachelor’s Degree
  • 0-2 years industry experience
  • Strong math and analytical skills
  • Strong interest in and familiarity with digital media 
  • Desire to learn about media buying
  • Advanced computer skills (MS Word, Excel, PowerPoint), plus if proficient in Prisma/Media Ocean system
  • Ability to learn server-based software and tools

Additional Information

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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