Agency Partner Manager, Activation & Growth - Germany/DACH



Berlin, Germany
Full Time
3y ago

Company Description

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across EMEA where Shopify is hiring. Learn more here:

Job Description

About the team

The EMEA Agency and Tech Partnerships team is Shopify’s key lever in the region to create value and scale in the market. With overall responsibility for our partner go-to-market strategy, joint sales execution, joint differentiated offerings execution, joint delivery, and partner awareness, training and enablement, at Shopify in EMEA we are building and energising a vibrant partner community that accelerates the realisation of our merchants’ business and technology transformations.

This is the opportunity to join the fastest-growing eCommerce platform on the market, in a fast-growing region. If you want to experience a company with explosive growth and be given the responsibility and challenge of creating a new business, then you should join us. 

About the role

Shopify has never intended to build our product alone. Accelerating product through our platform is a core part of our strategy and strength. Shopify is a better product for merchants because of our partnerships and our partner ecosystem. We believe that "if you want to go fast, go alone. If you want to go far, go together."

Shopify Partners have a unique opportunity to disrupt the commerce space and agencies today are already proving this to be possible.  As an Agency Partner Manager, you will be critical by growing and activating our large network of agency partners and freelancers — they are an integral part of the Shopify Partner Program. You will be responsible for the activation and growth of our Germany/DACH agency partner ecosystem, managing new agency partners in one of the most important markets in EMEA.

Agency Activation, Growth and Management (50%) 

  • Developing strategies and ship projects to activate new partners 

  • Identify high potential partners top of funnel and accelerate their onboarding

  • Manage the complete activation and growth funnel for agency partners 

  • Ensure product adoption along the products available in-market. 

  • Take responsibility for major activation and growth KPIs

  • Develop dedicated activation and growth strategies for different partner types 

  • Developing individual growth strategies for high performing partners

  • Collaborate and influence cross-functional localization onboarding funnel

  • Define and ship new funnels for new Partner segments

Portfolio Strategic Planning (15%)

  • Define and execute on a strategic approach for sourcing, marketing, managing and growing the agency partner ecosystem, primarily focusing on Germany and DACH

  • Outlining a strategic roadmap for agency partnerships for DACH, working closely with other influencing business units

  • Ensure your funnel segments continue to prosper (the today) while working in collaboration with the business to define and activate future plans (the tomorrow)
  • Surfacing opportunities for market growth and enablement opportunities through qualitative and quantitative research

  • Clearly articulates the value of the Partner Program and advocates for Partners across Shopify, providing transparent context in cross-team activities


Regional Development (15%)

  • Work with your cross-functional colleagues in other business units/teams across Shopify, and global teams on over-arching projects and deliverables that cater to the regional mission in Germany/DACH and other EMEA markets 

  • Adopt the regional mission statement and business/operational plans by executing tactics within the region

  • Work with the global program on the modular adoption of global activities for the benefit of Germany and craft

  • Determine scalable approaches for how you execute your role, to benefit the team and program

  • Support regional expansion plans within EMEA as required 

Process & Operations (20%)

  • Ensure operational elements of the role are conducted on a weekly basis, including (but not exclusive to) regional data management, partner performance metrics, cross-department metrics, project plans, salesforce management, and agency case assignment


  • A minimum experience of 3 years in ecommerce, digital services, agency or partnerships

  • Business-fluent written and oral language skills in English and German

  • Passion for agencies, partnerships, ecosystem, brands and ecommerce

  • Understanding of the inner workings of freelancers, startups, digital and full-service agencies

  • Deep understanding of the balance between long-term and short-term impact of partnerships on the product and business

  • Thorough understanding of all aspects of agencies, from a business, financial, and strategic perspective, and day to day (employee resourcing, selling, marketing, service development)

  • Eagerness to help partners to succeed, but not afraid to enforce the rules

  • Ability to deliver on the tactical/admin side of the role (ex. data management, project management)

  • To make decisions, you formulate hypotheses and validate them with data. For that you will cooperate with our data scientists to identify and monitor relevant metrics

  • Experience working across multiple business units, comprised of many stakeholders and influencing factors

  • Ability to work with cross-functional teams within the wider organisation to implement improvements and have impact

  • A strong growth mindset how to activate and scale an ecosystem 

  • Curiosity and know how on researching a business

  • As a proactive self-starter, you demonstrate your own initiative 

  • Make great decisions quickly: agility and adaptability to change will help you achieve your goals.

  • Proven project management skills

Additional Information

Closing date: Friday, October 15th at 11:59 PM CEST

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.


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Onkar By: Onkar